Brandwatch, a social analytics group recently featured the results of a study that monitored conversations by Twitter users whenever the top TV shows in the United States and the United Kingdom were airing.
The study focused on some dual-screen activities and the particular TV shows that make use of Twitter to bring in more followers and improve their ratings.
Brandwatch is based in the United Kingdom and is a reliable source of information to determine social media activity, market trends and brand interests.
The study further proved that showing a hashtag at the start of a TV show can boost relevant social conversation by 63 percent. When the show actually airs, TV viewers resort to Twitter to discuss it 12 times more and are 22 times more likely to use the official hashtag of the program during the day of the broadcast.
Dual-screening has become quite popular in recent years around the globe. According to Nielsen, dual-screening is done more by people in areas like Latin America, Africa and the Middle East. Twitter says that during peak TV time, 40 percent of conversations revolve around TV shows.
Based on the studies that focused on the top TV programs in the US and UK, there were three specific shows that came out as the most efficient when it comes to using their official hashtag and dual-screening.
In the United States, The Voice (#nbcthevoice) and The Biggest Loser (#biggestloser) were the most effective, while in the UK, The Great British Bake Off (#gbbo) was deemed as the best. Other TV programs were also cited by Brandwatch such as How I Met Your Mother #HIMYM(@HIMYM_CBS), Glee #Glee (@GLEEonFOX) and Sports Center US and UK.
To give you an idea, here's how #Glee and #HIMYM did in the past week.
