Indian author Chetan Bhagat promoted his latest book with the hashtag #18ThingsIWant -- and trended.
How Chirpify marries hashtag use with business and marketing.
See how Evian rode on the Amazing Spider-Man 2.
Kaplan's hashtag proves how positive marketing creates a positive brand and better engagement.
Social media celebrates the evolution of beauty with #NationalLipstickDay.
Taylor Swift uses the firepower of social media to bring her latest single (and album) to the world.
Food Network UK promotes the new Andy Bates TV series with a Twitter promo for lovers of street food in the US.
Kellogg's UK launches new Special K product with a pop-up store and Twitter currency.
Staying successful on social media means keeping abreast with the latest industry news. Here are 10 social media hashtags you should follow.
To succeed in social media marketing, here are 10 things you should do.
Here are 10 ways to make the most out of your Twitter experience, whether for social or business purposes.
To maximize your use of hashtags for personal objectives or to push an online campaign, these are the ten websites where you should be applying them.
Many social media users are still unaware that not every seemingly popular user has real followers.
On Twitter, it's not enough that you have thousands of followers. You have to nurture your online relationships to maximize the experience and, if you're a company, boost brand recall and sales.
Having a large number of Twitter followers means you get your message out to more people, who will likely retweet to more if they like what you say. Here's how to boost your numbers.
By now you probably already know what "Promoted" can give you on Twitter. Here's what NOT to do.
Advertisers and brands are using hashtags more often than traditional approaches and tools and with very good results. But there are rules to follow, to ensure that the target audience responds accordingly.
Nowadays, hashtags are almost synonymous to a successful event. Here are the key elements of effective event hashtags.
How can small businesses reach high volume engagement with a branded hashtag? See how the masters did it.
In order to build a positive Twitter brand, you have to be familiar with the different methods and tools that will build your presence online.
Having followers is great, but how can you be sure you're attracting the right people?
Live tweeting is not all about churning out posts blow-by-blow. It's about rich content, user engagement and timeliness. Here are the seven golden rules.
The opening of 2014 should jumpstart your social media strategy. Here's where -- and how -- you can start.
Marketers should always be on their toes so they don't waste any time and resources on strategies that may have worked in the past but certainly do not work now.
You may already have a successful business model, but is your social media strategy leveling up?
Because it's the new year, it's time to hit that refresh button. Here's how to tie your campaign with the hype coming with the turn of the year.
Twitter has partnered with Buddy Media to create age screening solutions for brand markets to connect with the right age groups online.
Integrating hashtags into TV commercials and shows may be good for your brand.
Learn more about why your hashtags may not be working.
Fitness goals inspires a business.
For your business to have a successful online presence, you need to invest in building a good reputation and establishing credibility.
How Burger King got itself to trend by bringing back it's most loved Internet character.
Instagram is a highly visual platform and it is up to you, the business owner, to make sure your account's appeal lingers.
Any online campaign requires certain basic elements to succeed. This infographic gives us the lowdown.
A recent infographic shows that Christmas shoppers in the US consult #Twitter before they buy anything. Read on to find out how to maximize your online presence this season.
Do you know what hashtags are and what they do? This is a good place to start.
Even casual Twitter conversations can turn into viable business relationships.
There are rules that will help you make a proper Promoted Trend for maximum exposure and generate new loyal customers.
An enhanced profile page boosts your brand's appeal -- and will get you more followers.
FIFA 2014 organizers asked unofficial advertisers to stop free-riding on the event. Would they follow? Does ethics exist among marketers in social media?
With millions of users posting on Twitter every day, it can be helpful to know the most prolific ones that will help establish your company for the long term.
To succeed in social media marketing, you have to reach out to your market.
How do some of the world's top food chains manage their hashtags?
How to get movie promos viral at once? Get them into social media.
Unsure where to start with your hashtag? This don'ts list should set you up firmly from the start.
You can conduct a solid marketing plan online without having to dent your budget.
Online users can be located and reached by specific companies depending on the hashtags that they’re using. Here's how hashtag targeting works.
Hashtag analytics help you determine if your social media campaign is working or not. Here's what tracking tools can do for you.
Nowadays, social media is the go-to channel if you want your event to reach the most people in the fastest time.
With the post-Black Friday hangover still buzzing days after, let's look at the annual brouhaha characterizing #WalmartFights.
A large Twitter following completes the micro-blogging experience. For your posts to make a difference, they need to reach a lot of people.
The rate of somebody retweeting your tweet will depend on how you project yourself to your followers and the kind of content you share.
There is an ongoing debate among social media marketers regarding the true efficacy of hashtags on Facebook for campaigns.
How can promoted accounts help your business grow?
So you have a good idea for a hashtag, but is it generating the attention you expect?
Katy Perry's PR team turns to Twitter and lets fans decide what the popstar should release next.
How does knowing how many people tweeted hashtag help your business?
Having a tweet button on your website will help maximize your online presence and boost your audience significantly.
Here are three important questions to ask before you go on your way to crafting that perfect trending hashtag.
Getting the relevant individuals to become part of the live event will determine the success of the entire campaign
Any Twitter user can conveniently make a hashtag but it requires specific methods to guarantee that it will trend well on the social media site.
You can make your tweeting experience richer by posting photos with your tweets. Here's how.
How your Twitter bio looks is just as important as your posts and update schedules. Here's how to make a very good first impression.
You may have a great-looking Twitter account, but are you attracting the right people?
See how analytics can help you better read your target market.
Hashtag campaigns are effective in boosting business volume -- if done right. Here's how to make sure nothing goes wrong.
Your business will definitely benefit from Twitter's vast reach and resources by setting a dedicated corporate and support account. Here's how you can start one.
You can set a worldwide trend by starting your own hashtag.
Instantly connect with users with similar interests as yours by appending hashtags to your Instagram uploads.
Here are tips to maximize your Instagram account and build your online presence.
How to maximize your video's impact through Twitter and hashtag tools.
How you write your bio can help boost your follower count from 0 to 100.
Spam isn't all bad. Here's how to be visible on Twitter without inviting suspicion.
Conducting contests on Twitter is a great way to get your target market engaged and your product exposed to a wider audience. Here's how to maximize its business growing potential.
It is the visual that boost engagement numbers when marketing on social media.
Your follower numbers and sales are declining -- Is it time to remake your image online?
You can create a nifty hashtag, but how can you be sure if it IS working? Here's how.
The content and timing of tweets are more important than frequency.
Retailer seems confused over how hashtags really work.
Fallon will be crowd-sourcing on Twitter so online participants have a chance to help create the script of the new Lincoln MKC advertisement.
When are the best and worst times to post in different social media networks?
German retailer Lidl's hashtag campaign was too successful it's now giving out 10,000, instead of just 1,000, luxury dinners for free.
URL shorteners help you maximize your social media posting power by leaving you more room for personal notes.
Here's how you can make the most out of your Instagram account to help your business reach a bigger audience.
New VenueSeen capability allows brands to gain better client exposure on Instagram.
Twitter, Nielsen partnership sets goal to better measure social media effectiveness.
Smart move, Samsung. Smart move.
Hashtags are very valuable in encouraging more people to support your brand, but it also becomes too easy to be excited and, eventually, annoying.
A photo truly carries a thousand words; and in the case of the social media network user, worth more likes than text.
A Twitter-commissioned study shows that promoted tweets are, indeed, effective in boosting sales.
Every event needs a good hashtag to generate support online.
McDonald's moves to boost its sales by introducing a "new" Ronald McDonald and a dedicated hashtag.
Is this a real plea, or a marketing strategy?
Now that you've created a hashtag for your business, how do you maximize its use? Here are valuable tips.
The health sector can greatly benefit from engaging social media analytics tools to spread awareness and monitor reach.
It is important for marketers to learn how to create and design landscapes that will bring in needed customers and sales.
With companies and brands trying to expand their client networks via social media, the methods of responding to customer queries and complaints have also gone beyond pen and paper.
2012 was a year of empowered philanthropic activities made more successful by active social media promotion.
Maintaining a proper social media account is easier said than done. Here's why you need a steady manager.
A hotel in New York offers to give couples full social media live coverage on their wedding day.
Twitter's vast network creates a viable way for businesses to expand their networks and reach out to more clients. Here's how to start a twitter hashtag to promote your business.
This year, hashtag advertising on TV went up further as the Super Bowl draws much larger crowds.
This 12-month plan serves as your guide to creating a sound and solid social media plan for your self or your business.
You don't need a marketing budget to promote your business on Twitter. You can add dozens of new customers in just a matter of days without having to spend so much on advertising, of course, through the right approaches.
There are different chat tools for the website that will keep you updated with the latest tweets that actually interest you.
Green Twitter hashtags spark conversations on some of the most pressing environmental issues around the world today.
Twitter has become a valid venue to look for a job and make important hires. Here are the most popular job-related hashtags.
Families with Thanksgiving Day dinner dilemmas can look to Wegmans on Twitter via #Turkey911 for advice on all things turkey for the holiday.
Promoted Trends and Promoted Tweets allow marketers to build a more solid brand strategy that reaches the most number of target audiences.
Beyond 140 character tweets, the micro-blogging platform is also a choice shopping destination, says study.
Social media networks are full of potential and current customers that businesses need to target better. Here's how you can apply strategies on Twitter.
Twitter may be public domain, but to thrive and survive, you need to follow a few basic best practices guidelines.
140 characters is a very powerful space; use it wisely and productively.
Being retweeted by another social media user can increase your visibility and increase the likelihood of getting more followers on Twitter. Here's how to do it right.
Marketers can now access a wider market by targeting specific keywords and phrases.
A new Twitter feature helps simplify advertising and branding online.
How to be above the rest on social media.
How do you get people's attention on the world's largest micro-blogging platform?
Twitter has partnered with one of Asia's largest digital agencies to boost advertising in 5 Southeast Asian countries.
And so it happens every year, during Valentine's.
When it comes to hashtags that trend, food manufacturer Tyson shows us how it's done.
Why impressions matter in hashtag analysis as much as the number of tweets.
by George Rex Young & Rubicam (@YoungRubicam), one of the oldest running businesses in the United States, is turning 90 years old on May 25, 2013. To celebrate its longevity in the industry, it has created the hashtag #advertisingis, inviting social…
Using hashtags on your Pinterest search will lead to a plethora of ideas and inspiration online.
You can keep more than one Twitter account for various purposes and keep them all in one roof.
Local marketing efforts are generally similar everywhere, but there will always be something that will set a group of strategies apart because certain groups prefer certain things done a certain way.
Businesses around the globe are starting to utilize hashtags as a way to increase their marketing efforts and help to get their brand noticed online.
Hashtag pages are made and designed to improve the way trends and brands are promoted on social media networks. Here's why your business/event needs it.
A trend on Twitter refers to a hashtag-driven topic that is immediately popular at a particular time. Trends are often created to promote a cause, an event or simply to build a massive online discussion about a subject.
A successful hashtag has one ultimate definition -- it reached trending status.
Business owners and marketers are always finding ways to appeal to existing and potential customers. How do you appeal to the online buyer?
Retweets are a quick and easy way to forward information to your followers without having to type a message from scratch.
A tweetup allows you to put a face to the name and expand your network further.
You can control how your followers perceive your brand on social media.
Hashtags are powerful and effective -- if you know how to use them. Here are the top things you should NEVER do if you want to be taken seriously online.
While Twitter is a free universe, certain types of posts are sure to get your follower count down.
Why are hashtags all over Twitter and why they are so important? Here's the lowdown on the hashed keywords you love and hate at the same time.
"Millenials" are an indispensable part of your social media strategy. Here's why.
The people who tweet about you the most are your greatest allies in the social media industry.
Here are tips on making sure the hashtag you start goes your way -- and stays there.
Analytics will guide you on how to improve your social media strategies in a way that will ultimately lead to more online followers and income.
Here are 5 reasons why your tweet chat isn't getting enough participants.
In today's ad-driven environment, you won't get far without a good social media program in place.
In this day and age of social media the business that does not ride on will be a business that is left behind.
Not all hashtags make it to the trending list. Here's are the reasons why some hashtags don't make the roster and why some fail entirely.
What you should NOT do when incorporating hashtags into your campaign.
Piggybacking on a hashtag is a marketing ploy that is looked down upon by many. Here's why.
When operating a business, you can get the full benefits by investing in social media. Here's why it is a MUST.
To keep your followers (and customers), you have to communicate and engage.
When it comes to marketing on the world's largest social media community, location targeting may go farther than simply setting a national campaign.
Hashtags are powerful business tools. Here's how to make sure they work.
Introducing, the first official tweet-sourced drink. Here's why you should try it.
When people are out to ruin your social media reputation, what should you do? Here's how the giant companies dealt with their haters.