WEDNESDAY, JULY 23, 2014
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Marketing

#18ThingsIWant Shows What It Takes To Really Trend On Twitter

Indian author Chetan Bhagat promoted his latest book with the hashtag #18ThingsIWant -- and trended.

#ActionTags Bring Consumers Closer To Brands

How Chirpify marries hashtag use with business and marketing.

#AmazingBabyRescueMe: How Evian Used The Hashtag To Its Advantage

See how Evian rode on the Amazing Spider-Man 2.

#KaplanExperience Hits 10k Mark, Proves Hashtag’s Engagement Value

Kaplan's hashtag proves how positive marketing creates a positive brand and better engagement.

#StreetFeastsUSA Lets Foodies Marvel In Street Food

Food Network UK promotes the new Andy Bates TV series with a Twitter promo for lovers of street food in the US.

#Tweetshop Brings Crowd To @KelloggCompany UK Store

Kellogg's UK launches new Special K product with a pop-up store and Twitter currency.

10 Hashtags Social Media Marketers Should Track

Staying successful on social media means keeping abreast with the latest industry news. Here are 10 social media hashtags you should follow.

10 Social Media Rules To Live By

To succeed in social media marketing, here are 10 things you should do.

10 Tips and Tricks to Maximize Twitter Use

Here are 10 ways to make the most out of your Twitter experience, whether for social or business purposes.

10 Websites That Support Hashtags

To maximize your use of hashtags for personal objectives or to push an online campaign, these are the ten websites where you should be applying them.

100,000 Followers? They May Have Been Bought!

Many social media users are still unaware that not every seemingly popular user has real followers.

3 Keys To Better Twitter Relationships

On Twitter, it's not enough that you have thousands of followers. You have to nurture your online relationships to maximize the experience and, if you're a company, boost brand recall and sales.

30 Ways to Boost Your Twitter Following

Having a large number of Twitter followers means you get your message out to more people, who will likely retweet to more if they like what you say. Here's how to boost your numbers.

5 Don’ts of Promoted Tweets and Trends

By now you probably already know what "Promoted" can give you on Twitter. Here's what NOT to do.

5 Hashtag Advertising Dont’s To Avoid Like The Plague!

Advertisers and brands are using hashtags more often than traditional approaches and tools and with very good results. But there are rules to follow, to ensure that the target audience responds accordingly.

5 Must-Have Elements of Event Hashtags

Nowadays, hashtags are almost synonymous to a successful event. Here are the key elements of effective event hashtags.

5 Rules for Building a Branded Hashtag

How can small businesses reach high volume engagement with a branded hashtag? See how the masters did it.

5 Steps Toward a Positive Twitter Brand

In order to build a positive Twitter brand, you have to be familiar with the different methods and tools that will build your presence online.

5 Ways To Grab Your Market’s Attention On Twitter

Having followers is great, but how can you be sure you're attracting the right people?

7 Golden Rules On Live Tweeting

Live tweeting is not all about churning out posts blow-by-blow. It's about rich content, user engagement and timeliness. Here are the seven golden rules.

7 Social Media Trends to Watch For in 2014

The opening of 2014 should jumpstart your social media strategy. Here's where -- and how -- you can start.

7 Social Media Trends You Must Never Miss

Marketers should always be on their toes so they don't waste any time and resources on strategies that may have worked in the past but certainly do not work now.

8 Social Media Blunders Entrepreneurs Make

You may already have a successful business model, but is your social media strategy leveling up?

8 Ways To Tie Your Twitter Campaign To The 2014 New Year

Because it's the new year, it's time to hit that refresh button. Here's how to tie your campaign with the hype coming with the turn of the year.

All About Twitter Age Screening

Twitter has partnered with Buddy Media to create age screening solutions for brand markets to connect with the right age groups online.

Are Hashtags In Commercials Effective?

Integrating hashtags into TV commercials and shows may be good for your brand.

Are You Writing Your Hashtags Correctly? Why They’re Not Working

Learn more about why your hashtags may not be working.

Avoiding #BlackFriday Crowds? #CyberMonday It Is!

#CyberMonday may just be the Monday that comes after #BlackFriday but it is also one of the most celebrated shopping events in the US and some parts of the world.

Breakfast Hashtag Turns Into a Full-scale Restaurant

Fitness goals inspires a business.

Building Credibility and a Good Reputation on Twitter

For your business to have a successful online presence, you need to invest in building a good reputation and establishing credibility.

Burger King’s #TBT: The #SubservientChicken Returns for 10-year Anniversary

How Burger King got itself to trend by bringing back it's most loved Internet character.

Business And Instagram: How To Make It Work

Instagram is a highly visual platform and it is up to you, the business owner, to make sure your account's appeal lingers.

Checklist For A Successful Online Non-profit Advocacy Campaign

Any online campaign requires certain basic elements to succeed. This infographic gives us the lowdown.

Christmas Shopping? You Need Twitter [Infographic]

A recent infographic shows that Christmas shoppers in the US consult #Twitter before they buy anything. Read on to find out how to maximize your online presence this season.

Confused About #Hashtags? Let’s Set Things Straight

Do you know what hashtags are and what they do? This is a good place to start.

Convert Social Media Contacts Into Business Relationships

Even casual Twitter conversations can turn into viable business relationships.

Do You Want To Create A Promoted Trend? Read These Rules First

There are rules that will help you make a proper Promoted Trend for maximum exposure and generate new loyal customers.

Enhanced Twitter Profile Pages

An enhanced profile page boosts your brand's appeal -- and will get you more followers.

FAIL: Hashtag Campaigns That Went Bust

Five companies learn to never take #hashtags for granted (the hard way!).

FIFA Says “Please, No” To Social Media Freeriders On The 2014 World Cup

FIFA 2014 organizers asked unofficial advertisers to stop free-riding on the event. Would they follow? Does ethics exist among marketers in social media?

Finding Your Company’s Top Evangelists on Twitter

With millions of users posting on Twitter every day, it can be helpful to know the most prolific ones that will help establish your company for the long term.

Follower Engagement: Why Do You Need It?

To succeed in social media marketing, you have to reach out to your market.

Food And Hashtags: How The Fastfood Industry Markets On Twitter

How do some of the world's top food chains manage their hashtags?

Google Pushes Movie Makers to Use Social Marketing

How to get movie promos viral at once? Get them into social media.

Hashtag Etiquette Checklist: 5 Things Your Hashtag Should Never Be

Unsure where to start with your hashtag? This don'ts list should set you up firmly from the start.

Hashtag Marketing — Without Spending Anything

You can conduct a solid marketing plan online without having to dent your budget.

Hashtag Targeting Helps Locate Relevant Consumers

Online users can be located and reached by specific companies depending on the hashtags that they’re using. Here's how hashtag targeting works.

Hashtag Tracking: Why It Matters

Hashtag analytics help you determine if your social media campaign is working or not. Here's what tracking tools can do for you.

Have An Event? Use Social Media To Get Attention

Nowadays, social media is the go-to channel if you want your event to reach the most people in the fastest time.

How #WalmartFights Became An Annual Black Friday Tradition

With the post-Black Friday hangover still buzzing days after, let's look at the annual brouhaha characterizing #WalmartFights.

How Do I Get Followers On Twitter?

A large Twitter following completes the micro-blogging experience. For your posts to make a difference, they need to reach a lot of people.

How Do I Get Retweeted?

The rate of somebody retweeting your tweet will depend on how you project yourself to your followers and the kind of content you share.

How Do I Share Links On My Tweets?

You can maximize your information sharing capabilities on Twitter by posting links with your tweets. Each post can only accommodate up to 140 characters, so it’s important that you know how to use URL shorteners and make more space for your…

How Do Marketers Benefit from Facebook Hashtags?

There is an ongoing debate among social media marketers regarding the true efficacy of hashtags on Facebook for campaigns.

How Do You Know If Your Hashtag Is Working?

So you have a good idea for a hashtag, but is it generating the attention you expect?

How Engaged Are Katy Perry’s Fans On Twitter?

Katy Perry's PR team turns to Twitter and lets fans decide what the popstar should release next.

How Knowing Tweet Numbers Can Help You

How does knowing how many people tweeted hashtag help your business?

How To Add A Tweet Button To Your Website

Having a tweet button on your website will help maximize your online presence and boost your audience significantly.

How to Build a Trending Hashtag: 3 Questions To Ask Before Starting

Here are three important questions to ask before you go on your way to crafting that perfect trending hashtag.

How To Build Social Media Buzz For Your Live Event

Getting the relevant individuals to become part of the live event will determine the success of the entire campaign

How To Create Effective Marketing Hashtags

Any Twitter user can conveniently make a hashtag but it requires specific methods to guarantee that it will trend well on the social media site.

How to Include Pictures In Your Tweets

You can make your tweeting experience richer by posting photos with your tweets. Here's how.

How To Make A Twitter Bio That Rocks

How your Twitter bio looks is just as important as your posts and update schedules. Here's how to make a very good first impression.

How to Make Yourself More Relevant on Twitter

You may have a great-looking Twitter account, but are you attracting the right people?

How To Mine Valuable Customer Data On Social Media

See how analytics can help you better read your target market.

How To Prevent Disasters On Your Hashtags

Hashtag campaigns are effective in boosting business volume -- if done right. Here's how to make sure nothing goes wrong.

How To Start A Twitter Hashtag

You can set a worldwide trend by starting your own hashtag.

How To Use Hashtags On Instagram

Instantly connect with users with similar interests as yours by appending hashtags to your Instagram uploads.

How To Use Instagram (and its Hashtags) To Promote Your Brand

Here are tips to maximize your Instagram account and build your online presence.

How to Use Twitter and Hashtags for Video Marketing

How to maximize your video's impact through Twitter and hashtag tools.

How to Write a Great Twitter Bio That Gets Followers

How you write your bio can help boost your follower count from 0 to 100.

How To “Spam” Your Twitter Feed Without Being Annoying

Spam isn't all bad. Here's how to be visible on Twitter without inviting suspicion.

How Twitter Contests Help Maximize Business Growth

Conducting contests on Twitter is a great way to get your target market engaged and your product exposed to a wider audience. Here's how to maximize its business growing potential.

Instagram Leads Social Media Engagement Numbers

It is the visual that boost engagement numbers when marketing on social media.

Is It Time to Rebrand Yourself On Twitter?

Your follower numbers and sales are declining -- Is it time to remake your image online?

Is Your Hashtag Campaign Working?

You can create a nifty hashtag, but how can you be sure if it IS working? Here's how.

It’s Not Always The Numbers: Guide To Tweeting Smart

The content and timing of tweets are more important than frequency.

JC Penney Lets Customers Say “Hashtag” First to Avail of Discounts

Retailer seems confused over how hashtags really work.

Jimmy Fallon, Ford Crowdsources Super Bowl Ad Script On Twitter

Fallon will be crowd-sourcing on Twitter so online participants have a chance to help create the script of the new Lincoln MKC advertisement.

Knowing the Best Times to Post and Not to Post in Social Media Sites

When are the best and worst times to post in different social media networks?

Lidl Hashtag Campaign Increases Luxe Dinner Promise From 1,000 to 10,000

German retailer Lidl's hashtag campaign was too successful it's now giving out 10,000, instead of just 1,000, luxury dinners for free.

List of URL Shorteners

URL shorteners help you maximize your social media posting power by leaving you more room for personal notes.

Maximize Your Instagram Presence And Widen Your Market Coverage

Here's how you can make the most out of your Instagram account to help your business reach a bigger audience.

New @Instagram #App Enhances Brand #Marketing Strategies

New VenueSeen capability allows brands to gain better client exposure on Instagram.

Nielsen Brand Effect Aims For Better Twitter Campaign Measurement

Twitter, Nielsen partnership sets goal to better measure social media effectiveness.

Oscar Selfies And The Twitter Amplify Program

Smart move, Samsung. Smart move.

Overzealous? Use Hashtags Without Being Annoying

Hashtags are very valuable in encouraging more people to support your brand, but it also becomes too easy to be excited and, eventually, annoying.

Photos, Videos Trump Text Updates In Social Networks

A photo truly carries a thousand words; and in the case of the social media network user, worth more likes than text.

Promoted Tweets Help Businesses Sell More, Says Study

A Twitter-commissioned study shows that promoted tweets are, indeed, effective in boosting sales.

Promoting Hashtag-Driven Events: Three Key Strategies

Every event needs a good hashtag to generate support online.

Ronald McDonald Gets a New Wardrobe — and Hashtag [VIDEO]

McDonald's moves to boost its sales by introducing a "new" Ronald McDonald and a dedicated hashtag.

Russell Crowe Tweets Plea To Pope To Watch His New Film

Is this a real plea, or a marketing strategy?

So You’ve Created A Hashtag: Now What?

Now that you've created a hashtag for your business, how do you maximize its use? Here are valuable tips.

Social Media Analytics and the Health Sector

The health sector can greatly benefit from engaging social media analytics tools to spread awareness and monitor reach.

Social Media and the Changing Marketing Landscape

It is important for marketers to learn how to create and design landscapes that will bring in needed customers and sales.

Social Media Boosts Customer Service Offerings For Firms

With companies and brands trying to expand their client networks via social media, the methods of responding to customer queries and complaints have also gone beyond pen and paper.

Social Media Empowers Social Giving In 2012

2012 was a year of empowered philanthropic activities made more successful by active social media promotion.

Social Media Management: Is It Really For Everyone?

Maintaining a proper social media account is easier said than done. Here's why you need a steady manager.

Social Media Wedding Concierge Live Tweets Your Wedding Day

A hotel in New York offers to give couples full social media live coverage on their wedding day.

Starting A Twitter Hashtag For Business

Twitter's vast network creates a viable way for businesses to expand their networks and reach out to more clients. Here's how to start a twitter hashtag to promote your business.

Super Bowl Season is Also Hashtag Season! See Who’s at the Top

This year, hashtag advertising on TV went up further as the Super Bowl draws much larger crowds.

The 12-Month Path to Social Media Success

This 12-month plan serves as your guide to creating a sound and solid social media plan for your self or your business.

Tight Marketing Budget? Promote Your Business For Free On Twitter

You don't need a marketing budget to promote your business on Twitter. You can add dozens of new customers in just a matter of days without having to spend so much on advertising, of course, through the right approaches.

Tools To Create A Successful Tweet Chat

There are different chat tools for the website that will keep you updated with the latest tweets that actually interest you.

Top Green Twitter Hashtags Every Environmentalist Should Know

Green Twitter hashtags spark conversations on some of the most pressing environmental issues around the world today.

Top Twitter Hashtags For The Jobseeker

Twitter has become a valid venue to look for a job and make important hires. Here are the most popular job-related hashtags.

Turkey Advice? Consult #Turkey911!

Families with Thanksgiving Day dinner dilemmas can look to Wegmans on Twitter via #Turkey911 for advice on all things turkey for the holiday.

Twitter 101: Understanding Trends and Promoted Tweets

Promoted Trends and Promoted Tweets allow marketers to build a more solid brand strategy that reaches the most number of target audiences.

Twitter and Your Holiday Shopping Habits: Study

Beyond 140 character tweets, the micro-blogging platform is also a choice shopping destination, says study.

Twitter And Your Social CRM Strategy

Social media networks are full of potential and current customers that businesses need to target better. Here's how you can apply strategies on Twitter.

Twitter Contest Guidelines 101

You can hold a #contest on Twitter, but there are rules you need to follow.

Twitter Etiquette 101

Twitter may be public domain, but to thrive and survive, you need to follow a few basic best practices guidelines.

Twitter Etiquette 101: The Yes and Nos of Posting Online

140 characters is a very powerful space; use it wisely and productively.

Twitter Etiquette: Retweeting The Right Way

Being retweeted by another social media user can increase your visibility and increase the likelihood of getting more followers on Twitter. Here's how to do it right.

Twitter Introduces Keyword Targeting Feature

Marketers can now access a wider market by targeting specific keywords and phrases.

Twitter Launches the Lead Generation Card

A new Twitter feature helps simplify advertising and branding online.

Twitter Marketing 101: How To Get Ahead Of Your Competitors

How to be above the rest on social media.

Twitter Promos That Get Attention and Drive Sales

How do you get people's attention on the world's largest micro-blogging platform?

Twitter Seals Komli Deal For Southeast Asia

Twitter has partnered with one of Asia's largest digital agencies to boost advertising in 5 Southeast Asian countries.

Twitter Still Celebrates #RejectedCandyHearts

And so it happens every year, during Valentine's.

Tyson Knows How Hashtags Trend. See Why #TysonGlutenFree Worked

When it comes to hashtags that trend, food manufacturer Tyson shows us how it's done.

Understanding Twitter Impressions: Why Are They Important?

Why impressions matter in hashtag analysis as much as the number of tweets.

US Ad Agency Celebrates 90 Years With #AdvertisingIs

  by  George Rex  Young & Rubicam (@YoungRubicam), one of the oldest running businesses in the United States, is turning 90 years old on May 25, 2013. To celebrate its longevity in the industry, it has created the hashtag #advertisingis, inviting social…

Using Hashtags On Pinterest

Using hashtags on your Pinterest search will lead to a plethora of ideas and inspiration online.

Using Multiple Twitter Accounts

You can keep more than one Twitter account for various purposes and keep them all in one roof.

Using Twitter for Local Marketing Strategies

Local marketing efforts are generally similar everywhere, but there will always be something that will set a group of strategies apart because certain groups prefer certain things done a certain way.

Using Twitter Hashtags for Your Small Business

Businesses around the globe are starting to utilize hashtags as a way to increase their marketing efforts and help to get their brand noticed online.

What Are Hashtag Pages?

Hashtag pages are made and designed to improve the way trends and brands are promoted on social media networks. Here's why your business/event needs it.

What Do Twitter Trends Mean?

A trend on Twitter refers to a hashtag-driven topic that is immediately popular at a particular time. Trends are often created to promote a cause, an event or simply to build a massive online discussion about a subject.

What Does It Take for a Hashtag to Trend?

A successful hashtag has one ultimate definition -- it reached trending status.

What Does The Online Consumer Want?

Business owners and marketers are always finding ways to appeal to existing and potential customers. How do you appeal to the online buyer?

What Is A Retweet?

Retweets are a quick and easy way to forward information to your followers without having to type a message from scratch.

What Is A Tweetup And How Do I Start One?

A tweetup allows you to put a face to the name and expand your network further.

What Is Your Social Media Personality? How Clients See You Online Matters

You can control how your followers perceive your brand on social media.

What NEVER to Do with Hashtags

Hashtags are powerful and effective -- if you know how to use them. Here are the top things you should NEVER do if you want to be taken seriously online.

What Will Get You Unfollowed?

While Twitter is a free universe, certain types of posts are sure to get your follower count down.

What’s The Point Of All These Hashtags?

Why are hashtags all over Twitter and why they are so important? Here's the lowdown on the hashed keywords you love and hate at the same time.

Who Are The ‘Millenials’ And Why Pay Attention To This Market?

"Millenials" are an indispensable part of your social media strategy. Here's why.

Who Are Your Most Prolific Hashtag Users & Why Do They Matter?

The people who tweet about you the most are your greatest allies in the social media industry.

Who Controls A Hashtag (And How To Regain Control)?

Here are tips on making sure the hashtag you start goes your way -- and stays there.

Why Analytics Matter To Your Twitter Strategy

Analytics will guide you on how to improve your social media strategies in a way that will ultimately lead to more online followers and income.

Why Are Your Tweet Chats Getting The Cold Shoulder?

Here are 5 reasons why your tweet chat isn't getting enough participants.

Why Companies are Spending More On Social Media Advertising

In today's ad-driven environment, you won't get far without a good social media program in place.

Why Companies Should Adopt Hashtag Marketing

In this day and age of social media the business that does not ride on will be a business that is left behind.

Why Do Hashtags Fail?

Not all hashtags make it to the trending list. Here's are the reasons why some hashtags don't make the roster and why some fail entirely.

Why Guinness’ #RoundUpYourMates Is An Advertising Failure

What you should NOT do when incorporating hashtags into your campaign.

Why Hashtag Piggybacking Is A Big No-No

Piggybacking on a hashtag is a marketing ploy that is looked down upon by many. Here's why.

Why Should You Include Social Media In Your Campaign?

When operating a business, you can get the full benefits by investing in social media. Here's why it is a MUST.

Why Social Media Engagement Is A Big Deal

To keep your followers (and customers), you have to communicate and engage.

Why Twitter Location Marketing Matters

When it comes to marketing on the world's largest social media community, location targeting may go farther than simply setting a national campaign.

Why Your Hashtag Will Never Work

Hashtags are powerful business tools. Here's how to make sure they work.

Would You? The Tweet-Sourced Beer. Yes, Beer.

Introducing, the first official tweet-sourced drink. Here's why you should try it.

Your Follower Called You a Dud; Should You Fight Back?

When people are out to ruin your social media reputation, what should you do? Here's how the giant companies dealt with their haters.

Hashtags Verified

1.
2.Add your hashtag definition

Track Your Hashtags

Listen, measure and engage in Twitter conversations and gain valuable social media insights.

For your industry, keyword, event, business, product, service or blog.

Start Tracking Now

Track Your Hashtags

Listen, measure and engage in Twitter conversations and gain valuable social media insights.

For your industry, keyword, event, business, product, service, conference, or blog.

Start Tracking Now

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