Marketing

Social media live video blogging powerhouse #Periscope dominates hashtags with staying power in Hashtags.org's trending topics.

Spotify in the unenviable position of having to defend subtle color change, a different shade of green, to their loyal users. Takes a beating on social media.

#TeamFollowBack helps Twitter users to gather more followers and meet new people. In the world of social media, this gives them a bigger voice.

With social media celebrities such as #AlexFromTargetAtDigiTour, be prepared for some interesting events to unfold across social media in the next few weeks.

After a successful launch of the first book in the series, Divergent, #MoreFOUR finally unlocks a trailer for the second movie, Insurgent.

After the announcement of #Windows10 a little while back, many technology fans across social media were pretty excited. However, after a public conference that Microsoft held yesterday, that hype was mixed up.

Justin Bieber decides to step into Comedy Central for a #BieberRoast. Social media suggests it's a sign of his maturity or perhaps just a publicity stunt.

Justin Bieber is known for his controversial antics. Fans see this in his #MyCalvins advertisement for Calvin Klein which riles up his fans for his career.

The increasingly common #WindowsPhone continues to have random trending periods across social media as the devices continue to grow in popularity.

After Christmas festivities are over and even before they beging, it's important to clean up and give your house a #HolidayShine.

Cheese and movies. That's what #CheeseSchmovies meshes together in a Twitter game intended as a promotion for a new board game that involves a similar goal.

The Season of Giving has brought the always-trending hashtag #Giveaway to spike higher than usual.

The closing of the biggest shopping weekend in America known as #CyberMonday brings remarkable deals to consumers online.

The start of this year's biggest shopping season didn't show much difference from the last few. Door-busters weren't the only things found around social media.

At the latest #MarvelEvent which was titled "Phase 3", Marvel unleashes loads of new, exciting plans for the near future.

Taylor Swift uses the firepower of social media to bring her latest single (and album) to the world.

Social media celebrates the evolution of beauty with #NationalLipstickDay.

How your Twitter bio looks is just as important as your posts and update schedules. Here's how to make a very good first impression.

Learn more about why your hashtags may not be working.

There are rules that will help you make a proper Promoted Trend for maximum exposure and generate new loyal customers.

140 characters is a very powerful space; use it wisely and productively.

When are the best and worst times to post in different social media networks?

Advertisers and brands are using hashtags more often than traditional approaches and tools and with very good results. But there are rules to follow, to ensure that the target audience responds accordingly.

Many social media users are still unaware that not every seemingly popular user has real followers.

McDonald's moves to boost its sales by introducing a "new" Ronald McDonald and a dedicated hashtag.