The Hottest Hashtags In The Last 24 Hours

For a campaign to matter on Twitter, its hashtag has to grow into a trending topic. Without people talking about it and using a specific hashtag on their posts, you might as well kiss your hashtag into oblivion. If, however, it gets into that little box at right side that lists top trends according to location, then you can rest assured that others will be curious and try to ride on. The attention will be worth a whole lot more if you've managed to trend not just in the US but worldwide. Here are some of the most talked about hashtags in the past 24 hours. And since it's Valentine's Day, we can only expect that the trends will be mostly related to love and relationships.

#CandyHeartRejects

#CandyHeartRejects features humorous photos of candy hearts that did not or never will make it to the pack of Valentine candy hearts likely distributed on Valentine's day.

The hashtag reached 42,900 tweets per hour and close to 100 million impressions per hour at its peak, with top related hashtags including #happyvalentinesday, #survivor and #skipbemyvalentine. Studying its activity three days back, we find that the hashtag actually started at around 11:00 AM of February 13, garnering some 300 tweets on its first hour. This is actually a good tip for marketers looking to create hashtags that will immediately trend -- make your hashtag simple, easy to understand and very relatable.

#SkipBeMyValentine

Because Daniel Sahyoune, or Skip, of the boy group The Janoskians is so popular, an invitation to retweet a Valentine wish naturally trended among his millions of fans worldwide.

The Janoskians are a group of 5 boys and stands for Just Another Name Of Silly Kis In Another Nation. The group was branded by the media as YouTube and Online Sensations in March 2011 after its meet and greet event in Melbourne had a turnout of at least 6,000 fans. #SkipBeMyValentine began trending at around 11:00PM and immediately got 800 tweets in its first hour. It peaked at 38,800 by around 1:00 AM.

#CS4

Fans of @DJBandCamp rallied on Twitter in anticipation of DJ Bandcamp's newest mixtape #CS4 (Cuffing Season 4) featuring James Lloyd. CS4 was released at midnight to Valentine's Day.

The hashtag started February 11, but lost a following until February 12, when it got around 200 tweets. Finally, it peaked at 923 tweets per hour on February 14, 1:00AM.