Twitter has introduced a new way of measuring the effectiveness of online strategies called the Nielsen Brand Effect. This was part of the survey program that aimed to aid marketers in determining the results of various Twitter campaigns.
The program will be accessible to advertisers in the United States, the United Kingdom and Japan after it emerges from beta.
In the initial results released on March 6, 2013, message association increased by 22 percent because of Promoted Tweets. Brand favorability also increased by 10 percent when people viewed a Promoted Tweet campaign 2 to 3 times compared to once only.
Online users who had social media engagement via a Promoted Tweet are 54 percent more inclined to purchase and 30 percent more intent to prefer the particular brand advertised.
Advertisers can gauge the response of target audiences through the Nielsen Brand approach which determines social media engagement. Particularly, the approach observes how online users respond to a Promoted Tweet by retweeting, marking it as a favorite, replying or simply clicking.
Many users were delighted to discover that the surveys appeared more telling when Twitter actually released these, compared to the initial data in 2012. Using the program on mobile devices or smart phones also delivered improved aesthetic appeal. Users will certainly be glad to know that the individual user information they give on the NBE will be kept protected.
The NBE, which has been in the works since October 2012, is not the only project that Twitter has with Nielsen (@NielsenWire). Also in 2012, the social micro-blogging website collaborated with Nielsen to come up with the Nielsen Twitter TV Rating, which measures the popularity of TV shows as calculated from data on Twitter.
The results provided by Twitter and Nielsen are very helpful tools that will improve the marketing strategies of companies and aid them in communicating effectively with their target market. They can specifically assess how certain campaigns and activities were embraced by online users.Nielsen Brand Effect Aims For Better Twitter Campaign Measurement
Twitter has introduced a new way of measuring the effectiveness of online strategies called the Nielsen Brand Effect. This was part of the survey program that aimed to aid marketers in determining the results of various Twitter campaigns.
The program will be accessible to advertisers in the United States, the United Kingdom and Japan after it emerges from beta.
In the initial results released on March 6, 2013, message association increased by 22 percent because of Promoted Tweets. Brand favorability also increased by 10 percent when people viewed a Promoted Tweet campaign 2 to 3 times compared to once only.
Online users who had social media engagement via a Promoted Tweet are 54 percent more inclined to purchase and 30 percent more intent to prefer the particular brand advertised.
Advertisers can gauge the response of target audiences through the Nielsen Brand approach which determines social media engagement. Particularly, the approach observes how online users respond to a Promoted Tweet by retweeting, marking it as a favorite, replying or simply clicking.
Many users were delighted to discover that the surveys appeared more telling when Twitter actually released these, compared to the initial data in 2012. Using the program on mobile devices or smart phones also delivered improved aesthetic appeal. Users will certainly be glad to know that the individual user information they give on the NBE will be kept protected.
The NBE, which has been in the works since October 2012, is not the only project that Twitter has with Nielsen (@NielsenWire). Also in 2012, the social micro-blogging website collaborated with Nielsen to come up with the Nielsen Twitter TV Rating, which measures the popularity of TV shows as calculated from data on Twitter.
The results provided by Twitter and Nielsen are very helpful tools that will improve the marketing strategies of companies and aid them in communicating effectively with their target market. They can specifically assess how certain campaigns and activities were embraced by online users.
