There are several reasons why people use hashtags, whether the purpose is for business or simply to gain more followers online, the ultimate goal really is to get noticed and, if lucky, hit trending status.
Twitter was the first social media platform that introduced the use of these after Chris Messina, its renowned creator, posted the “#” symbol for the first time to classify topics accordingly.
Currently, hashtags are used by many of top brands in the world as a marketing tool — and with very good results. These have proven to be very effective in getting more users and spreading brand awareness.
A hashtag is described as a social media tool with the prefix “#,” which categorizes topics as these are posted and used. Whenever hashtags are used in tweets, these are immediately grouped together so that online users can easily look for related topics using the search function. There are hashtags available for almost any topic or event.
To illustrate, take a look at the popular hashtag #FoodPorn, used mainly to tag photos of different kinds of food. By clicking the hashtag itself on Twitter or any other platform that supports this tool, you are led to a page where all posts on the hashtag are listed together.
The first rule when making hashtags is to be specific. Start by searching for potentially similar hashtags on Twitter or other social media networks or check if it has already been defined.
Create a catchy and unique hashtag using fairly simple words that relate well to the particular issue or event. You can use about 2 or more keywords to conveniently lead the right users to the conversation. Read more about How To Make Hashtags.
For example, brands and fans use the keyword “Superbowl” to instantly refer to the biggest event in football, followed by the number of the series or the year. Many Twitter users simply type in the basic keywords to discover the conversations pertaining to the topic.
Another vital rule is to use moderation when using hashtags. Each tweet is limited to 140 characters only. Save some space for 1 to 3 hashtags. These should also be related to the topic. Avoid using generic hashtags or very long ones that make posts look ridiculous. Some individuals risk not being taken seriously by putting too many hashtags or using full sentences after the “#”. Use these in moderation in the same way that you would manage your tweets.
The main function of hashtags is to group and classify topics together according to issues. This makes it more convenient for social media users to search for associated topics and talk about the same event or issue without having to randomly join conversations. Individuals and companies that wish to bring in relevant users can also save time and effort by targeting only those who are most likely interested in their discussions and offerings.
2. Business benefits
More businesses are investing in promoted hashtags and tweets because these keep them visible to the target audience. Businesses can reach thousands of potential clients in a span of several hours by launching a proper hashtag campaign. It is equally important to create hype by introducing useful products in the market and indicating the particular benefits. Hashtags can also cater to online activities like contests and live tweeting to keep followers interested.
Actual user engagement is the most important factor in determining the success of a hashtag campaign. The process involves checking how many online users actually replied, retweeted or interacted with your posts.
A hashtag analytics tool will help give you the full details. You can see how quickly the hashtag spread throughout the platform through graphs. You can measure the actual tweets generated and impressions made by the hashtag to know the reach or extent of the campaign.
Going back to the hashtag #FoodPorn, we see that in the past 7 days it has generated over 300 tweets in a day and even peaked at 528 tweets. You can track hashtag performance as far back as one month.
Gaining new followers is also a good indicator of a successful marketing campaign.
Another huge benefit that hashtags provide is helping you identify the most relevant users and other related hashtags. You can use these key individuals to grow your campaign and business. The associated hashtags also let you participate and get vital information about the industry. Get to know some of the experts in the industry and exchange ideas. Participate in their online contests and events too so you can get their support in the future.
For #FoodPorn, the here are the most prolific users and related hashtags as of this writing.
The top three websites that support hashtags are Twitter, Instagram and Pinterest. Social media users turn to these online places primarily when using tags because they can easily find people with similar interests and make the most out of the limited space for posting. Tweeting can include one or two hashtags and bring people together especially with the rise of mobile devices.