You may have a trending hashtag -- but is it reaching your target market?
The health sector can greatly benefit from engaging social media analytics tools to spread awareness and monitor reach.
Here are tips on making sure the hashtag you start goes your way -- and stays there.
Promoted hashtags are a good investment -- but they might not always work.
Ahead of the 2016 national elections, haters of the Republican Party start airing out humorous (and not-so-humorous) tweets through #GOP2016Slogans.
You can find the right people for any job by studying individuals' social media activity.
Social media is home to different kinds of personalities. Are you a lurker, a ranter or a ghost? Read on and find out.
Maintaining a proper social media account is easier said than done. Here's why you need a steady manager.
Twitter is a great place to learn a lot of things in real time, but most of these are information you DON'T need. Here's how to clean up.
The micro-blogging giant acquires back-office processing firm.