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Twitter Co-founder Gets Demoted Again

October 9, 2012
Jack Dorsey (@Jack), co-founder of micro-blogging giant Twitter, was recently demoted after complaints from several coworkers indicated that he is difficult to work with. According to his colleagues, Dorsey constantly changed his views and decisions regarding key product strategies and methods. Two and a half years ago, Dorsey was working for Twitter every day and then went on a sabbatical before returning as executive chairman. The demotion will remove his authority over several individuals, although he will still be part of the team making key options as an executive chairman. Dorsey is also co-founder of Square, a mobile payments system. He left Twitter in 2008 because of the frequent outages that would last several hours at a time. Today, Twitter almost never has any downtime. Evan Williams (@ev), another Twitter co-founder substituted Dorsey when he left. According to an news article in the New York Times, Dorsey refused to comment on the way that his coworkers feel about his management style. He did tell the publication how he has utmost respect for Twitter CEO Dick Costolo (@dickc) and views him as one of the founders of the successful social media platform. According to Dorsey, Costolo has a huge positive effect on the company and how it works. Costolo was there from the beginning and improved a lot of things. According to Costolo, he constantly relies on Dorsey when developing fresh ideas and introducing new methods for the company. Dorsey is constantly available on the media circuit and can be seen in different shows and programs. He is, however, especially quiet during company meetings. According to Michael Sippey (@sippey), Twitter?s consumer product director, ?Dick does a good job of saying ?Jack, what do you think??? Sippey works with Dorsey too to ensure that all the features and parts of Twitter retain their original appeal and effect. There is also a lot of news circulating lately that Twitter is on the path to follow Facebook?s approach of becoming a public company come 2014. However, Costolo stressed how the company is not prioritizing the move at the moment since there are other opportunities to bank on. Twitter has been busy improving its features and apps to cater to more online advertisers.

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