Realtime Tracking of Twitter Hashtags

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#ommasocial

User Message
OMMASocial (95)
Jul 03, 2008		 great "quiz"/article from david berkowitz on "Which Facebook App Are You?" http://blogs.mediapost.com/spin/?p=1335 #
davidberkowitz (5)
Jun 26, 2008		 New column you might enjoy 10 Questions Not to Ask a Social Media Panel - http://tinyurl.com/5wslw6 #
socialmedium (4)
Jun 24, 2008		 if you were at # you might be momentarily famous: http://tinyurl.com/63oeol
socialmedium (4)
Jun 24, 2008		 Share you photos from # in the Flickr pool! http://www.flickr.com/groups/ommasocial/
acafourek (3)
Jun 24, 2008		 Oh now we are using Summize! I have been tracking # and # on Summize for the last 2 days...love the threading
socialmedium (4)
Jun 24, 2008		 hitting work today for the first time since about 4PM Friday. I hope someone took pics at # so I can put it in the minute!
acafourek (3)
Jun 23, 2008		 Finally headed to bed after an awesome day at # ... Getting up early tomorrow to make it over to Columbus Circle for #
davidberkowitz (5)
Jun 23, 2008		 in # withdrawal
tangerinetoad (1)
Jun 23, 2008		 Heartfelt thanks to everyone who sent congrats on the Adweek article & to @ischafer who mentioned it at # today. http://is.gd/DDW
kskobac (2)
Jun 23, 2008		 the amount of twitter conversation about discussion topics at # while it was happening was astounding, i spent the day on Summize
kskobac (2)
Jun 23, 2008		 8 hours of discussion about social marketing and 2400 words later # wraps up - my complete notes: http://tinyurl.com/6pfrfk
OMMASocial (95)
Jun 23, 2008		 DRINKS!!! downstairs - 2 floors down, take the 'vator or the stairs! + mini grilled cheese - thanks Outrider! #
TannerHobin (2)
Jun 23, 2008		 time for drinks and socializing at # hooray!
OMMASocial (95)
Jun 23, 2008		 "you don't control your brand anymore" - book called "the open brand" #
americanfrog (27)
Jun 23, 2008		 # social media as a user experience tool...
rohitbhargava (3)
Jun 23, 2008		 Finished a good session on social media and now listening to the panel on metrics at #
OMMASocial (95)
Jun 23, 2008		 create, manage, and maintain community with "myspace self serve" #
OMMASocial (95)
Jun 23, 2008		 ian schafer thinks of online metrics like baseball: runs determine wins, hits do not #
OMMASocial (95)
Jun 23, 2008		 myspace looks at data from an effectiveness standpoint awareness, favorability, how are they driving products off your shelf? #
americanfrog (27)
Jun 23, 2008		 # 2 ways of looking at data: effectiveness, insight.
OMMASocial (95)
Jun 23, 2008		 4:15 metrics panel at #
OMMASocial (95)
Jun 23, 2008		 45min left to get your drink on #
mediaeater (4)
Jun 23, 2008		 # @ischafer becasue if 80+% of advertisers are avoiding SM spends - there is a big upside in everyone being on the same page
mediaeater (4)
Jun 23, 2008		 # @ischafer most impt imho is a set of standards around behavior and method to measure - there is not engagement metric
americanfrog (27)
Jun 23, 2008		 @ischafer # - my swim example is always the mcdonalds thelostring.com one. talk about innovative, viral, and sneaky.
ischafer (20)
Jun 23, 2008		 # whywhen people talk about 'sink or swim' SM efforts no one ever mentions a co. with a paid effort? surely good ones exist...
americanfrog (27)
Jun 23, 2008		 @ischafer social and interaction metrics? social media is about being social, are people are being social around content or not #
OMMASocial (95)
Jun 23, 2008		 sink: walmart & their fake blogs (shout-out to tom siebert who coined "flog") swim: the obama campaign #
mediaeater (4)
Jun 23, 2008		 @ischafer what tools, api exist - standard for measurement. trendrr, ampification math, value of measuring the small (twitter) #
ischafer (20)
Jun 23, 2008		 # re:Sprint Hesse campaign, they should have mentioned the NY Times article. That was the nail in the coffin.
OMMASocial (95)
Jun 23, 2008		 swim: cardo systems youtube videos (cellphone/popcorn) good morning shows tried to pop popcorn ha! sink: sprint again! #
ischafer (20)
Jun 23, 2008		 # --except Cardo Systems DIDN'T get in early enough and didnt get any mention on those morning shows.
ischafer (20)
Jun 23, 2008		 OK, all you twitterers. What should I be sure to mention or address on my 4:15 # panel on social media metrics? Hurry...
OMMASocial (95)
Jun 23, 2008		 "the word of mouth marketing manual" --distributed links to free downloads to top bloggers -->40k downloads in the first week #
OMMASocial (95)
Jun 23, 2008		 session on "Social Media Sink or Swim" #
americanfrog (27)
Jun 23, 2008		 # importance of integration. i'll call that theme7. Integration/aggregation
danpereira (10)
Jun 23, 2008		 Are we forgetting about the most important aspect of Social - the People and creation of relationships #
danpereira (10)
Jun 23, 2008		 regardless of Social tactics, it's still all about relevance in messaging #
americanfrog (27)
Jun 23, 2008		 # where's the interaction in all of this talk about impressions? Social = interaction. Ads should lead to interactions, not pages
OMMASocial (95)
Jun 23, 2008		 Live Editorial coverage of # http://blogs.mediapost.com/raw/
mtlb (9)
Jun 23, 2008		 Listening to talk about data mining and getting as much as you can. Ok, but doesn’t mean much if you end up doing zilch with it. #
OMMASocial (95)
Jun 23, 2008		 shiv singh's blog: http://goingsocialnow.com/ #
OMMASocial (95)
Jun 23, 2008		 shiv singh's blog: http://goingsocialnow.com/ #
mtlb (9)
Jun 23, 2008		 Someone asked what do they need to make viral easy to share. Umm, dunno, a link to a really cool clip? :-p #
OMMASocial (95)
Jun 23, 2008		 david honig seems to be very popular at #
OMMASocial (95)
Jun 23, 2008		 end of panel - "what makes something viral?" next panel - "data mining" #
americanfrog (27)
Jun 23, 2008		 # imho, viral allows everyone to be the connectors in a social network, not just the hub-peeps.
americanfrog (27)
Jun 23, 2008		 # imho, viral allows everyone to be the connectors in a social network, not just the hub-peeps.
OMMASocial (95)
Jun 23, 2008		 # quotable: "if you get something from your mom or your girlfriend's mom, it must be viral b.c they can barely use the internet"
danpereira (10)
Jun 23, 2008		 Greatest killer of GOOD ideas are corporate Lawyers - Amen #
OMMASocial (95)
Jun 23, 2008		 greatest killer of good ideas=lawyers #
OMMASocial (95)
Jun 23, 2008		 don't forget to append # to your tweets, so they can be viewed on summize.com and on hashtags http://hashtags.org/tag/ommasocial/
AdamBroitman (1)
Jun 23, 2008		 viral= social imperative #
OMMASocial (95)
Jun 23, 2008		 you can't predict what will become a viral hit, only in hindsight can you analyze, once copied they are not as effective #
OMMASocial (95)
Jun 23, 2008		 target seeded testimonials on facebook --> huge backlash #
americanfrog (27)
Jun 23, 2008		 # power just blew. fun stuff!
OMMASocial (95)
Jun 23, 2008		 in order to make something viral, you shouldn't do 1 attempt, you should do 10 attempts (and not be so in love with any of them) #
OMMASocial (95)
Jun 23, 2008		 see a widget in the field and grab it! (sounds like a wildlife safari) #
OMMASocial (95)
Jun 23, 2008		 we have ruined "viral" for ourselves. #
ischafer (20)
Jun 23, 2008		 # socialmedia.com unveils socialbanners(TM). Cool stuff, technologically. But will it blend? I plan on doing an a/b test shortly.
rohitbhargava (3)
Jun 23, 2008		 # - getting ready for the sink or swim panel - share your best & worst social media campaigns on twitter, we may use it on stage!
ErikNYC (1)
Jun 23, 2008		 following # via summize http://tinyurl.com/5v42yy
OMMASocial (95)
Jun 23, 2008		 a social media campaign should be like the software devlopment process. build, tweak, measure, enhance, tweak #
danpereira (10)
Jun 23, 2008		 need to create 'Social Media Commitments vs. Social media Campaign' #
americanfrog (27)
Jun 23, 2008		 # iterative social media campaigns - resource intensive. twittered, as requested.
americanfrog (27)
Jun 23, 2008		 If they're asking you to help them with social media campaigns, they already have some idea what the possibilities are. #
OMMASocial (95)
Jun 23, 2008		 "ask not what social media can do for your brand, but what can your brand do for social media" #
ischafer (20)
Jun 23, 2008		 # Getting ready for lunch on the 18th floor. Find me. I'm the guy in the jeans and the sportjacket.
americanfrog (27)
Jun 23, 2008		 # - what is the marketing objective of social media? awareness? impressions? etc...
americanfrog (27)
Jun 23, 2008		 # theme5: measurement. what kind? who does it? does it mean anything? (hi wendy!)
ischafer (20)
Jun 23, 2008		 # @jaffejuice & @gregverdino do this great thing where they mention bloggers by real names, just like @BarackObama & consituents.
OMMASocial (95)
Jun 23, 2008		 viral campaigns start with good content #
OMMASocial (95)
Jun 23, 2008		 "better to do a well targeted smart banner, than a gimmicky widget" #
americanfrog (27)
Jun 23, 2008		 # if you build it, will they come? @widgetgirl has a great point about bringing it to their environment.
OMMASocial (95)
Jun 23, 2008		 lots of time & resources go into making widgets #
OMMASocial (95)
Jun 23, 2008		 what is success in social media? # -new products, new metrics "all impressions aren't created equal"
ischafer (20)
Jun 23, 2008		 I'm getting antsy for my panel at # So much to say. So much to say. So much to say. Little baybay.
americanfrog (27)
Jun 23, 2008		 # value of pageviews vs. engaged users/relationships.
OMMASocial (95)
Jun 23, 2008		 jokey at # just buy every single banner impression you can on myspace and you're done
OMMASocial (95)
Jun 23, 2008		 1 thing clients should be doing in social media # "pay more attention to research" "attack from all angles"
americanfrog (27)
Jun 23, 2008		 # idly wondering who will mention bacon first...
OMMASocial (95)
Jun 23, 2008		 word association w. viral viral = sick viral = particpatory viral =shut-the-f-up viral=lazy #
OMMASocial (95)
Jun 23, 2008		 david berkowitz - doing client education in social media #
OMMASocial (95)
Jun 23, 2008		 word association "viral campaign" #
americanfrog (27)
Jun 23, 2008		 # wondering why there's not more talk of 'alternative' advertising strategies using real power of socnet like TheLostRing.com
OMMASocial (95)
Jun 23, 2008		 use the social media environment to test a campaign before a big $$ buy #
OMMASocial (95)
Jun 23, 2008		 "all media will become social" #
OMMASocial (95)
Jun 23, 2008		 A: for protecting legacy, don't use it, but perhaps try it for new product launches #
OMMASocial (95)
Jun 23, 2008		 A: campaigns should be monitored w. human involvement. #
americanfrog (27)
Jun 23, 2008		 # theme4: lack of control. some are still reluctant to give up the control to the users.
OMMASocial (95)
Jun 23, 2008		 Q: social media users are easily spooked, how do keep from destroying your brand? A: segment/target the brand for relevancy #
davidberkowitz (5)
Jun 23, 2008		 Omma social sausage fest - 6 of 40 speakers are women (better ratio than search insider summit though) #
americanfrog (27)
Jun 23, 2008		 # meta: theme1: user centered design. theme2: collaborative knowledge/content. theme3: Identity/emotional connection
ischafer (20)
Jun 23, 2008		 # Goldstein claims Agency biz sucks. So why do I keep hearing SocialMediaNetworks refer to themselves as a social media agency?
OMMASocial (95)
Jun 23, 2008		 social media compared to the growth of search a few years ago. #
danpereira (10)
Jun 23, 2008		 Social media extends beyond Reach & Frequency - How do you change the views of 'Big Advertisers' #
americanfrog (27)
Jun 23, 2008		 # have to forget about ROI when thinking about social media. it goes beyond ROI to loyalty.
ischafer (20)
Jun 23, 2008		 @OMMASocial It should be noted that Google is spending money on advertising now... #
OMMASocial (95)
Jun 23, 2008		 oh the pork belly reference comes up at this conference too. where is wenda? #
danpereira (10)
Jun 23, 2008		 great point! It doesn't cost that much start playing in social - Don't need $1MM to test #
OMMASocial (95)
Jun 23, 2008		 "how much did google spend on advertising? not that much" #
danpereira (10)
Jun 23, 2008		 How do you get corps that live by scale to 'try' social activities - Need ROI/Engagement #
davidberkowitz (5)
Jun 23, 2008		 # i'll admit it, i'm here for the networking far more than the talking heads (coming from a talking head), so can't wait for break
OMMASocial (95)
Jun 23, 2008		 --for cohesive coverage of this conference, visit the raw blog: http://blogs.mediapost.com/raw/ #
OMMASocial (95)
Jun 23, 2008		 test budgets in '08 - money that goes into social networks is $ from the end of a buy #
OMMASocial (95)
Jun 23, 2008		 $10 mill I.O. for a social media AOR #
mediaeater (4)
Jun 23, 2008		 @#pdf2008 @webmetricsguru @#ommasocial open source social measurement and mashup tools http://trendrr.com/ perfect for each cause and case
OMMASocial (95)
Jun 23, 2008		 what is the most that anyone could spend in this space? #
americanfrog (27)
Jun 23, 2008		 # perhaps most important thing said so far, imho by lego: from ID to identity.
OMMASocial (95)
Jun 23, 2008		 "myspace got overrun with display ads- eg: punch the monkey" #
OMMASocial (95)
Jun 23, 2008		 avg CTR in facebook/ myspace .02% #
OMMASocial (95)
Jun 23, 2008		 -about 80% of the # audience used their social network of choice this weekend
OMMASocial (95)
Jun 23, 2008		 when was the last time facebook ran a roadblock? #
OMMASocial (95)
Jun 23, 2008		 social media - a $7bil industry by 2012 #
ischafer (20)
Jun 23, 2008		 # Coincidentally, Wieser also has a new album out.
ischafer (20)
Jun 23, 2008		 @mtlb # Get ready for Brian Wieser then. He's gonna monetize your socks off. LOVES this stuff.
danpereira (10)
Jun 23, 2008		 Interesting that Lego couldn't talk to ROI of their social plays #
OMMASocial (95)
Jun 23, 2008		 Brian wieser seems fiesty today #
OMMASocial (95)
Jun 23, 2008		 coming up.. a debate (social media is rampantly monetizable; no it never will be) #
OMMASocial (95)
Jun 23, 2008		 no free LEGO samples today :( #
OMMASocial (95)
Jun 23, 2008		 when you have fans that know more about your product than you do, that is a fantastic asset for product dev. #
mtlb (9)
Jun 23, 2008		 "How do we monetize? How do we monetize? How do we monetize?" Yeesh people chill with THAT question already. #
OMMASocial (95)
Jun 23, 2008		 employees need to be engaged to understand consumer feedback via a community #
mtlb (9)
Jun 23, 2008		 Lego’s Peter Hobolt Jensen has his shit together as a brand person. #
OMMASocial (95)
Jun 23, 2008		 can't collect personal info for users under 13 #
americanfrog (27)
Jun 23, 2008		 # talks so far seem to be focusing a lot on user-centered design.
OMMASocial (95)
Jun 23, 2008		 consumers don't get upset when you don't take their suggestions, as long as you respect them, bc. they love the brand #
ischafer (20)
Jun 23, 2008		 # LEGO 'scores' customer engagement. Likely one of the most important real-world pieces of learning that people will hear today.
danpereira (10)
Jun 23, 2008		 How do you get digital social flow to the physical world? #
OMMASocial (95)
Jun 23, 2008		 "can you do this without substance?" #
OMMASocial (95)
Jun 23, 2008		 challenges & learning - you must talk to your consumers AND listen to them #
ischafer (20)
Jun 23, 2008		 LEGO is speaking at # Loads of subtle Danish humor lost (and wasted) on American internet people.
americanfrog (27)
Jun 23, 2008		 # lego social media: modular self expression (plastic!)
OMMASocial (95)
Jun 23, 2008		 don't forget you can follow all # tweets w. hashtags http://hashtags.org/tag/ommasocial/
davidberkowitz (5)
Jun 23, 2008		 greetings # twits @ischafer @mtlb @americanfrog @tannerhobin @persia13 @paullyoung @converseon @acafourek @rabeidoh @gregverdino
OMMASocial (95)
Jun 23, 2008		 LEGO targets people that likes them #
americanfrog (27)
Jun 23, 2008		 # haha, lego calls their social environment beehive. How ironic.
americanfrog (27)
Jun 23, 2008		 # evolution of lego site: presence, content, brand and plastic. plastic: tying media to the product experience.
OMMASocial (95)
Jun 23, 2008		 how do you tie social media to plastic? #
OMMASocial (95)
Jun 23, 2008		 LEGO recruited the community to produce content #
OMMASocial (95)
Jun 23, 2008		 the groundswell for LEGO happened around 2000 #
ischafer (20)
Jun 23, 2008		 mediapost is twittering # @OMMASocial Follow them for minute-to-minute updates. I'm just going to share snark from now on.
mtlb (9)
Jun 23, 2008		 One outlet. Table of 10. All laptops. Do the math. #
OMMASocial (95)
Jun 23, 2008		 now speaking - keynote: peter hobolt jensen of LEGO #
mtlb (9)
Jun 23, 2008		 Avenue A has trademarked “Social Influence Marketing?” Can you do that? Like, make up words and trademark them? Suh-wheat. #
americanfrog (27)
Jun 23, 2008		 # - should look at academia for measurement. We're doing it there.
mtlb (9)
Jun 23, 2008		 Ogilvy dude just tried to puncture social media balloon by asking "Isn't this the same if we just ask man on the street?" #
OMMASocial (95)
Jun 23, 2008		 audience question: why is asking ppl a question abt an idea suddenly social media? #
OMMASocial (95)
Jun 23, 2008		 "web 2.0 is no bubble" #
americanfrog (27)
Jun 23, 2008		 # getting customers to do the work for you... :P
ischafer (20)
Jun 23, 2008		 @mtlb why aren't i sitting at a table? i feel like i traded a pepsi can for a bleacher seat at #
acafourek (3)
Jun 23, 2008		 @acarvin Thanks for tweeting from PDF! I'm headed there tomorrow, but I'm over at the # conference for today.
ischafer (20)
Jun 23, 2008		 # if you are not here listening to Josh Bernoff, just read http://www.forrester.com/Groundswell
mtlb (9)
Jun 23, 2008		 I have 50 ways to improve the format here. Let’s just say the room needs some serious IA. #
ischafer (20)
Jun 23, 2008		 @davidberkowitz use hashtag #
mtlb (9)
Jun 23, 2008		 It’s just like lectures in high school and college where everyone is busy taking notes—except me. #
OMMASocial (95)
Jun 23, 2008		 groundswell.forrester.com (tool for this) #
OMMASocial (95)
Jun 23, 2008		 4 step approach to groundswell #
OMMASocial (95)
Jun 23, 2008		 groundswell= a social trend in which ppl use technology to get things they need from each other, instead of institutions & corps #
ischafer (20)
Jun 23, 2008		 # Bernoff says social technology is recession resistant, and that social media is poised for significant growth. $6.9B in 2012.
OMMASocial (95)
Jun 23, 2008		 "social media is poised for growth" #
OMMASocial (95)
Jun 23, 2008		 "social technology is recession resistant bc it is based on word of mouth" #
OMMASocial (95)
Jun 23, 2008		 will social technologies suffer in the recession --> NO #
ischafer (20)
Jun 23, 2008		 Using proper hashtag: Josh Bernoff@ # Starting off 'Web 2.0' speech talking about the importance of monetization. I love that..
OMMASocial (95)
Jun 23, 2008		 6% of marketers think effectiveness of newspapers will increase, while 86% think social media will increase in effectivness #
OMMASocial (95)
Jun 23, 2008		 corporate clients = real business model for web 2.0 #
OMMASocial (95)
Jun 23, 2008		 "client services is hard work, but successful" #
OMMASocial (95)
Jun 23, 2008		 are we in another bubble - a web 2.0 version? #
OMMASocial (95)
Jun 23, 2008		 twittering the "state of social media" preso #
OMMASocial (95)
Jun 23, 2008		 josh thinks it's ironic that he's at a podium giving a one-way preso (he wants feedback!) #
OMMASocial (95)
Jun 23, 2008		 kicking off with first keynote: josh bernoff from forrester #
OMMASocial (95)
Jun 23, 2008		 "if you take care of the consumer the advertising will take care of itself" #
OMMASocial (95)
Jun 23, 2008		 "psychographics can be the new behavioral targeting" #
OMMASocial (95)
Jun 23, 2008		 brands can help facilitate community #
OMMASocial (95)
Jun 23, 2008		 myspace at top of monthly unique visitors (nielson 5/08) #
OMMASocial (95)
Jun 23, 2008		 consumers accept advertising, but they want relevancy #
OMMASocial (95)
Jun 23, 2008		 44% adults online will use social media, but only 6% of online budgets are spent on social media #
OMMASocial (95)
Jun 23, 2008		 ps. twittering the classmates.com breakfast workshop #
OMMASocial (95)
Jun 23, 2008		 rise of social media and shift of consumer behavior online in 6yrs #
OMMASocial (95)
Jun 22, 2008		 don't forget # is at the yale club (not harvard or princeton!) :) 50 Vanderbilt ave btw 44th and 45th (across from grand central)
OMMASocial (95)
Jun 22, 2008		 registration opens tomorrow @8am classmates.com breakfast preso @8 http://tinyurl.com/6plg3y #
danpereira (10)
Jun 22, 2008		 finally boarding flight to NYC, # here I come
TannerHobin (2)
Jun 22, 2008		 heading to NY for # - http://bkite.com/00H2r
rohitbhargava (3)
Jun 20, 2008		 Suggest a great or crap social media campaign and we'll review it in the "Sink or Swim" panel on stage at OMMA Social in NY! #
OMMASocial (95)
Jun 19, 2008		 NEXT - every time you tweet about the conference, just add # at the end of it (don't forget the pound (#) sign)
OMMASocial (95)
Jun 19, 2008		 Outrider cocktail party on Monday at 5pm! #
socialmedium (4)
Jun 17, 2008		 genuinely disappointed that I won't be at #
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