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Marketing

FAIL: Hashtag Campaigns That Went Bust

Five companies learn to never take <a href="/definition/hashtag">#hashtags</a> for granted (the hard way!).

Follower Engagement: Why Do You Need It?

To succeed in social media marketing, you have to reach out to your market.

Nielsen Brand Effect Aims For Better Twitter Campaign Measurement

Twitter, Nielsen partnership sets goal to better measure social media effectiveness.

Why Analytics Matter To Your Twitter Strategy

Analytics will guide you on how to improve your social media strategies in a way that will ultimately lead to more online followers and income.

Why Should You Include Social Media In Your Campaign?

When operating a business, you can get the full benefits by investing in social media. Here's why it is a MUST.

So You?ve Created A Hashtag: Now What?

Now that you've created a hashtag for your business, how do you maximize its use? Here are valuable tips.

How To Use Instagram (and its Hashtags) To Promote Your Brand

Here are tips to maximize your Instagram account and build your online presence.

5 Steps Toward a Positive Twitter Brand

In order to build a positive Twitter brand, you have to be familiar with the different methods and tools that will build your presence online.

10 Tips and Tricks to Maximize Twitter Use

Here are 10 ways to make the most out of your Twitter experience, whether for social or business purposes.

Using Twitter Hashtags for Your Small Business

Businesses around the globe are starting to utilize hashtags as a way to increase their marketing efforts and help to get their brand noticed online.

How To Create Effective Marketing Hashtags

Any Twitter user can conveniently make a hashtag but it requires specific methods to guarantee that it will trend well on the social media site.

5 Don?ts of Promoted Tweets and Trends

By now you probably already know what "Promoted" can give you on Twitter. Here's what NOT to do.

What Are Hashtag Pages?

Hashtag pages are made and designed to improve the way trends and brands are promoted on social media networks. Here's why your business/event needs it.

How Twitter Contests Help Maximize Business Growth

Conducting contests on Twitter is a great way to get your target market engaged and your product exposed to a wider audience. Here's how to maximize its business growing potential.

5 Must-Have Elements of Event Hashtags

Nowadays, hashtags are almost synonymous to a successful event. Here are the key elements of effective event hashtags.

Social Media Empowers Social Giving In 2012

2012 was a year of empowered philanthropic activities made more successful by active social media promotion.

10 Websites That Support Hashtags

To maximize your use of hashtags for personal objectives or to push an online campaign, these are the ten websites where you should be applying them.

Maximize Your Instagram Presence And Widen Your Market Coverage

Here's how you can make the most out of your Instagram account to help your business reach a bigger audience.

How To Prevent Disasters On Your Hashtags

Hashtag campaigns are effective in boosting business volume -- if done right. Here's how to make sure nothing goes wrong.

Lidl Hashtag Campaign Increases Luxe Dinner Promise From 1,000 to 10,000

German retailer Lidl's hashtag campaign was too successful it's now giving out 10,000, instead of just 1,000, luxury dinners for free.

What's The Point Of All These Hashtags?

Why are hashtags all over Twitter and why they are so important? Here's the lowdown on the hashed keywords you love and hate at the same time.

Hashtag Targeting Helps Locate Relevant Consumers

Online users can be located and reached by specific companies depending on the hashtags that they?re using. Here's how hashtag targeting works.

Why Are Your Tweet Chats Getting The Cold Shoulder?

Here are 5 reasons why your tweet chat isn't getting enough participants.

Jimmy Fallon, Ford Crowdsources Super Bowl Ad Script On Twitter

Fallon will be crowd-sourcing on Twitter so online participants have a chance to help create the script of the new Lincoln MKC advertisement.

Overzealous? Use Hashtags Without Being Annoying

Hashtags are very valuable in encouraging more people to support your brand, but it also becomes too easy to be excited and, eventually, annoying.

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