Why Guinness' #RoundUpYourMates Is An Advertising Failure

What you should NOT do when incorporating hashtags into your campaign.

Confused About #Hashtags? Let?s Set Things Straight

Do you know what hashtags are and what they do? This is a good place to start.

How to Use Twitter and Hashtags for Video Marketing

How to maximize your video's impact through Twitter and hashtag tools.

5 Ways To Grab Your Market?s Attention On Twitter

Having followers is great, but how can you be sure you're attracting the right people?

What Does It Take for a Hashtag to Trend?

A successful hashtag has one ultimate definition -- it reached trending status.

8 Social Media Blunders Entrepreneurs Make

You may already have a successful business model, but is your social media strategy leveling up?

How Do Marketers Benefit from Facebook Hashtags?

There is an ongoing debate among social media marketers regarding the true efficacy of hashtags on Facebook for campaigns.

JC Penney Lets Customers Say ?Hashtag? First to Avail of Discounts

Retailer seems confused over how hashtags really work.

How Knowing Tweet Numbers Can Help You

How does knowing how many people tweeted hashtag help your business?

Why Twitter Location Marketing Matters

When it comes to marketing on the world's largest social media community, location targeting may go farther than simply setting a national campaign.

How Engaged Are Katy Perry's Fans On Twitter?

Katy Perry's PR team turns to Twitter and lets fans decide what the popstar should release next.

Instagram Leads Social Media Engagement Numbers

It is the visual that boost engagement numbers when marketing on social media.

How To Mine Valuable Customer Data On Social Media

See how analytics can help you better read your target market.

#KaplanExperience Hits 10k Mark, Proves Hashtag's Engagement Value

Kaplan's hashtag proves how positive marketing creates a positive brand and better engagement.

How Do You Know If Your Hashtag Is Working?

So you have a good idea for a hashtag, but is it generating the attention you expect?

Promoting Hashtag-Driven Events: Three Key Strategies

Every event needs a good hashtag to generate support online.

Understanding Twitter Impressions: Why Are They Important?

Why impressions matter in hashtag analysis as much as the number of tweets.

How to Make Yourself More Relevant on Twitter

You may have a great-looking Twitter account, but are you attracting the right people?

Why Companies are Spending More On Social Media Advertising

In today's ad-driven environment, you won't get far without a good social media program in place.

Would You? The Tweet-Sourced Beer. Yes, Beer.

Introducing, the first official tweet-sourced drink. Here's why you should try it.

Why Your Most Prolific Users Matter

The people who tweet about you the most are your greatest allies in the social media industry.

Google Pushes Movie Marketers to Use Social Marketing

How to get movie promos viral at once? Get them into social media.

Is Your Hashtag Campaign Working?

You can create a nifty hashtag, but how can you be sure if it IS working? Here's how.

Social Media and the Changing Marketing Landscape

It is important for marketers to learn how to create and design landscapes that will bring in needed customers and sales.

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