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definition for: #57haikus

December 2, 2015
1 Definition for Hashtag #57haikus
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Benson Brand Strategy is proud to introduce Fifty-Seven Brand Haikus. Each of the fifty-seven haikus is elegantly succinct—approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.
December 2, 2015
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