definition for: #BBGG

Better Business. Greater Good. This #hashtag originated from eGood, a social good platform that connects communities, companies and causes. eGood provides smart business tools - the Better Business part. These tools in turn create a sustainable way for the businesses to incorporate a purpose component into their business - the Greater Good part. Simply put, BBGG, is about purpose and profit coming together. That we believe all businesses should incorporate some element of purpose into their business. And, the only way to sustain and help create a greater good is to run a better and more profitable business.