definition for: #BGChallenge

The Broom-Groom Challenge. A drive to clean your locality streets (in Kashmir) and post your awe-inspiring effort using before-and-after pictures or videos on facebook or youtube. You can challenge or nominate your friends or followers. We encourage donations to Broom-Groom Challenge. The funds raised will be donated to a charitable cause involved in the rehabilitation of the flood hit population of Kashmir (India) and/or will be used further to employ people clean up the mess left by the devastating floods in Kashmir 2014