definition for: #DigitalMediaOptimization

Digital Media Optimization is marketing and managing your brand across multiple platforms through: Web Design, SEO, Social Media Marketing, eMail Marketing, Blogs, Video Channels, Mobile Marketing and more. The key to successful Digital Media Optimization is to focus on an actual human being, NOT an algorithm. I equate this with a toy manufacturer focusing returns for their shareholders, production and sales quotas. Instead, why not focus on making a toy every six year old would want to play with? Make that toy and the shareholders, factory workers, the sales force, management and (most importantly) children everywhere will be happy! Hence the primary focus of Digital Media Optimization is to engage people and ALWAYS consider the WIFFM Principle: "What's in it for me?" If you offer PEOPLE help and information, interesting and relevant content, enticing special offers, and referral programs...they will share!