definition for: #FlexYourCortex

Taking advantage of a unique quality known as neuroplasticity, the brain's inherent ability to adapt and change throughout life, you can train your brain for health and productivity. Harnessing the power of our frontal lobe - the part of our brain responsible for planning, reasoning, novel thinking, decision-making, judgement and managing emotions - will increase creativity, energy and focus as well as support mental independence throughout our lifespan. Just as we've come to realize that we can improve our physical health through diet and workouts, so too can we improve our cognitive health. It's a matter of committing to adopt healthy brain habits, eliminating toxic mental routines and engaging in the right mental exercises. The truth is our brain adapts from moment to moment, depending on how we use it; it either declines or improves. The direction our brain health goes depends on us and the way we challenge it - at home, work, and play.