definition for: #HSC2016

THURSDAY, DEC. 15, 2016 | HYATT REGENCY CHICAGO Holiday Showcase® is widely considered the industry's best and most highly attended one-day exhibition for Chicago's mutli-billion dollar meetings and events market. With more than 1,400 meeting planners and association decision-makers in attendance, Holiday Showcase is the must-attend conference and exposition for key leaders across all areas of association and meetings management. Likewise, the bustling and buzzing trade show floor brings together hundreds of hospitality and business service suppliers who are ready to help “turn up” your meetings and events! This year, expect an electrified experience with even more ways to learn, connect and get end-of-year business done!

For 2016, in celebration of Association Forum's centennial anniversary, we're electrifying Holiday Showcase with a host of new features that give you even more opportunities to Connect Face-to-Face! Wednesday, Dec. 14, attend the all-exhibitor and all-attendee Opening Reception in the Hyatt's brand new Living Room Lounge. It's a great way to catch up with clients and make new connections—all at no additional cost! Thursday, Dec. 15, -Invite your favorite customers and prospects to be your guest during the Networking and Keynote Brunch featuring industry all-star Roger Dow, president and CEO of the U.S. Travel Association. -Build your brand on the tradeshow floor—the new floorplan is inviting and has even more opportunities for you to dazzle and delight attendees. -Seal the deal and celebrate when you take advantage of the opportunity to toast to new business at the all-new Celebration Station, right on the show floor. -Close out the year at the non-competing, also complimentary Closing Reception in the Hyatt Regency's American Craft Kitchen and Bar.