definition for: #MKTG494

MKTG494: Digital and Social Media Marketing University of Illinois Chicago - College of Business (CBA) course: A combination of lecture, case studies, guest speakers and course projects will develop your capabilities in creating, implementing, and evaluating successful digital marketing strategies. @DavidFlint1 (@TechVenue) teaching @CBAatUIC | Digital & Social Media Marketing | Begins: 8/26 9-9:50AM |http://*** | #MKTG494 Social Media Immersion: One of the unique components of this course will be the use of the #MKTG494 hashtag. Given that we only have a limited time together, and understanding the reality of marketing in the online space takes practice and not just theoretical understanding, there will be ?Twitter Credit? available. Every tweet you send with the course hashtag (#MKTG494) that contains relevant comments or links relating to course content for that week will be counted as extra credit. Students can earn a total of 50 extra points. If you tweet less than 30 times, the tweets will be prorated. Remember, these need to be related to course content and you need to add value and be diligent (follow up) in your activity. We will be tracking hashtag activity via analytic tools during the semester. All Twitter activity must take place outside of class time to be counted.