definition for: #MoneyUp

#MoneyUp is defined as taking an distinctively intelligent approach to grow and protect your money, investments and lifestyle, as a measure of personal responsibility and not letting others stand in your way of this personal responsibility.

MoneyUp is not merely about money management but also the fierce freedom attitude of taking charge of your present and future, and breaking the thinking which prevents many young and older women from being informed and involved in their own personal finances, investment and assets, as well as how they live and where they live, as they get older. In some cultures, girls and women are prevented from being adequately informed so that the monies stay in the hands of males, and often, at the expense of the female counterparts. It breeds a cycle of dependency and low self esteem amongst those women impacted.