definition for: #RevenueAtRisk

Our proprietary experience analysis methodology?known as @Risk Analysis?is based on decades of social science academic research and practical in-market business application. It is based on a fundamental principle of human behavior: 1, Individuals are far more likely to take action in response to negative events than positive ones. 2. Although the principle is straightforward, its practical implications for customer experience research are profound: Dissatisfaction is statistically much more predictive of what a customer will do than satisfaction A detailed understanding of specific problem experiences is significantly more actionable than a generalized scalar view of ?satisfiers? The Verde Group clients use @Risk analysis to understand why their customers behave in a certain way and what actions to take to alter those behaviors. The approach identifies specific experiences driving unwanted behaviors, isolates those with the greatest negative impact on customer value and prioritizes all experiences on basis of financial impact.