definition for: #TEAsate

The Themed Entertainment Association (TEA) introduced the SATE conference in 2007 to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. SATE '13 will take place October 3-4 at the Savannah College of Art & Design in Savannah, Georgia USA.