definition for: #TheMalarChallenge

A challenge for everyone to promote Anti-smoking awareness. The insight is to sing the word “Malar” (based on a hit Malayalam Movie - Premam song) and stretching it till you are out of breath… like Malareeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee…!! The challenge is that, a regular smoker has to beat the breath stretch with the top non-smoker breath stretcher. If a smoker does that, viola, smoking is not that bad for health! Are you ready for the Challenge?