definition for: #bizbyreferral

Doing business with someone who has already been told about you and your business by a mutual friend or associate. This is much stronger than a lead because the prospect is already expecting your call

Relationship based business referrals. Principles initially codified by Ivan Misner, founder of Business Networking International and the Referral Institute. Called the ?Father of Modern Networking? by CNN and the ?Networking Guru? by Entrepreneur magazine, Dr. Misner is considered to be one of the world?s leading experts on business networking @ivanmisner #BNI #ReferralInstitute