definition for: #cheeseandwhiskers

"Cheese and Whiskers" marketing approach, coined by Dean Jackson and promoted by Laura Betterly and Ryan Deiss. "Your customer is a mouse. He is either attracted to you and your marketing (if it is cheese-oriented) or he runs away from you at full speed if senses you have whiskers (as in you are a cat looking for a tasty meal ? HIM the customer)." --http://***