definition for: #demandgeneration

Demand Generation is a perpetual process that is both operationalized and optimized across multiple channels to Engage, Nurture and Convert both prospects and customers along their buying process. This process is designed to educate and qualify through the collaboration of marketing and sales activities with the goal of driving revenue and maximizing customer lifetime value.

Demand Generation is not lead generation. It is not social selling. It is not marketing automation. These are all components that may enable or be part of Demand Generation, but they are not what defines Demand Generation alone.