definition for: #ephemeralcontent

Ephemeral Content marketing is about finding influencers related to a particular niche or brand to help marketers reach a wider audience, such as millenials and generation Z in the shortest possible time. The focus of ephemeral content marketing strategy is how to make audiences take fast action.

Ephemeral content is content that is pleasing, captivating and interesting to the reader or viewer. Ephemeral content marketing strategy involves marketing to a wider audience such as millenials and generation Z. In social media marketing, the focus of ephemeral content marketing is to make your audience have a fear of missing out (FOMO) if they don't take immediate action. With so much content on social media, the attention span for most people is shorter; therefore, a marketer's goal is to provide interesting posts, videos and other content that moves the target audience to action.