definition for: #spreadthewordnotthevirus

Spreadthewordnotthevirus is a campaign developed by HIV positive adolescents to make social change, educate other positives about the benefits of new treatment advances, and educate HIV negative people about reacting mindfully if and when they disclose their status. Spreadthewordnotthevirus was born out of MyMediaLife - which works with any group of "at risk" people (youth, gay men, etc.) to help them make a social marketing campaign (public service announcement) about whatever issue binds them. MyMediaLifeWorks.com MyMediaLife is a trademarked behavioral intervention product of Connected Health Solutions, Inc.