Twitter Bets Big On #wt20 With Special Page, Exclusive Access

September 20, 2012
The hashtag #wt20 is doing a lot for fans of cricket worldwide who'd like to get blow-by-blow real-time updates on ICC World Twenty20. With the success of the recent NASCAR and London 2012 Olympics campaigns on Twitter, more advertisers, event specialists and organizers are relying on social media to help boost popularity and build a global reputation.

#WT20 Trends

The World T20, which launched on September 18, is anchoring on Twitter by creating its very own dedicated page where fans all over the world can come together. The event, held in Sri Lanka, is a pioneer when it comes to showcasing a huge cricket event worldwide via social media.

The hashtag #wt20 is used to keep enthusiasts informed on all the latest news on the anticipated event. Users from anywhere can easily access the page to learn all about the recent scores, developments and players in the tournament. Tweets have begun to accumulate from fans all over the world, the media, tournament staff and players as early as Tuesday, average 3,100 tweets per hour at its peak. Many in the Indian cricket team have been avid Twitter users even before the ICC T20 World Cup page has been created. Some of the players in the Indian T20 team that are already registered members of the micro-blogging website include Yuvraj Singh (@YUVSTRONG12), Harbhajan Singh (@harbhajan_singh), MS Dhoni (@msdhoni), Rohit Sharma (@ImRo45), Virender Sehwawg (@virendersehwag), Zaheer Khan (@ImZaheer) and Virat Kohli (@imVkohli). Yuvraj Singh, who has been recovering from an illness for 11 months prior to the tournament, recently tweeted after getting back in the game:

The username @cricketicc will initially give access to members of the team, unlike arrangements made in previous events. The introductory question at any of the succeeding press conferences will then be taken from a user on the social media site. Twitter fans will be thrilled to know that they can quickly get video footage from inside the stadiums, as well. Tweets and retweets will be exchanged nonstop between fans and players. The scores will also be updated constantly through @wt20scores.

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