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Social media celebrates the evolution of beauty with #NationalLipstickDay.

A trending hashtag has to appeal to the emotional side of the Twitter universe -- and #YAllRemember has done just that.

Be careful what you tweet, especially if you're in the public eye.

The Vatican called for a truce in the wars happening around the world via #PauseForPeace. And there's no better venue to spread the message than the globally watched 2014 World Cup Finals.

How your Twitter bio looks is just as important as your posts and update schedules. Here's how to make a very good first impression.

How would the toughest rappers look with some minor adjustments? Twitter goes on a frenzy with #MakeARapperSoft

Learn more about why your hashtags may not be working.

There are rules that will help you make a proper Promoted Trend for maximum exposure and generate new loyal customers.

While some Twitter users are very successful at making well-trending hashtags, this doesn't mean you cannot do the same for your own campaign. Here's how you can make it happen.

#<a href="http://hashtags.org/analytics/Kershaw">Kershaw</a> became a trending hashtag in the US today after Clayton Kershaw, pitcher for the Los Angeles Dodgers, pitched a perfect game all through the six innings against the Colorado Rockies.

Even with many characters dead, Twitter became alive on the final episode of the HBO series Game of Thrones' fourth season.

George RR Martin, creator of the epic TV series Game of Thrones, has gone back on his word not to join the latest thing that comes along by joining social media site Twitter.

As the 2014 FIFA World Cup commences fans should stay close to the action through Twitter hashtags

In a speech to graduating students at Dartmouth recently, "Scandal" creator Shonda Rhimes bashed hashtag activism saying, ?A hashtag is not a movement.?

Social media sites went wild after Hillary Clinton, wife of former democratic U.S. President Bill Clinton shared that they went broke after leaving the White House.

Hashtags are very effective in projecting emotions and letting people express themselves better.

The latest swipe at the NBA forward was through the hashtag #LeBroning, where social media users started sharing photos of themselves being carried by family or friends.

#CFDAAWARDS trending on Twitter shows how music and fashion can drive social media.

How does an expected Hollywood blockbuster promote on social media?

Why #YesAllWomen is trending -- and why it matters that it is.

#WhyImVotingUkip would have made a great venue for political discourse--until things turned sour.

Nielsen has conducted research which showed that more people read tweets about television compared to those who actually create tweets by a margin of 50-1.

When Dr. Manmohan turned over his administration to the new Indian Prime Minister Narendra Modi, the official Twitter handle with over 1.24 million followers was not included in the deal.

Too many or too few tweets?

Avid Nintendo gamer pushes for gender quality on games through #MiiQuality hashtag.