KitchenAid Gets Heat From Employee?s Twitter Mistake

October 5, 2012
Sorry button by ntr23, on Flickr Creative Commons Attribution-Noncommercial-Share Alike 2.0 Generic License??by??ntr23?
KitchenAid (@KitchenAidUSA) has received some negative comments for tweeting against President Obama (@BarackObama) regarding the recent presidential debate. An employee of the company bashed the president on the micro-blogging site, including his late grandmother. It received a lot of heat from other Twitter users. The tweet was immediately removed and replaced by another message which apologized for the disparaging comment. Although there were thousands of posts on Twitter about the presidential debate, hitting both contenders including Lehrer, this particular post angered hundreds. The employee posted, ?Obamas gma even knew it was gonig 2 b bad! She died 3 days before he became president?. The replacement message said: According to the company, the message was tweeted by mistake to the corporate account by a member of the group?s team assigned to post on Twitter. The employee intended to post using his own personal account. As a result, the person will not be tweeting for KitchenAid anymore. KitchenAid is an appliance manufacturer owned by Whirlpool Corp. A marketing executive for the company, Cynthia Soledad apologized on Facebook and Twitter. Here's the series of Tweets she sent in apology. There are several Twitter apps that let users tweet to several accounts by shifting between screens. Sometimes people make the mistake of posting on another account, particularly those who work for companies with their own Twitter teams. Another similar incident happened in September. A person who works for Microsoft tweeting from the corporate account also posted a negative comment via the handle to bash Ann Coulter, a political analyst. He posted, ?@RBReich your granddaughter?s level of discourse and policy > those of Ann Coulter?. The employee also removed the post immediately and Microsoft quickly said that the person planned to only use his personal account and the act did not represent the company in any way. Another incident was after the gunman massacre in a movie theatre in Aurora, Colorado in July. CeleBoutique tweeted that its Aurora dress inspired by Kim Kardashian was responsible for the popularity of the term on the website. It posted, ?#Aurora is trending, clearly about our Kim K inspired dress ;)?

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