Spikes in Tweets Lead to Higher TV Ratings and Vice-versa

August 8, 2013
A recent study shows how Twitter can boost TV ratings for specific programs and also how TV shows can boost hashtags and conversations on Twitter covering a specific show. Both media generally experience a growth, although the increase is more significant for Twitter. The study was conducted by Nielsen, which showed that Twitter conversations increased ratings in 29 percent of shows on television. Among all classes, competitive reality TV had the highest increase at 44 percent. At the same time, popular TV shows also result to an increase in related tweets by 48 percent. This means that more TV viewers are resorting to Twitter to further discuss the details of the show compared to the social media users who decide to watch a TV show after finding discussions about it online. The new Nielsen study provided information that there are two-way benefits for both TV programs and Twitter conversations. Analysis and observations were conducted for 221 broadcast primetime episodes and live TV ratings on Nielsen. The conclusion showed that there is a significant causal influence between the spike in TV ratings and the rise in the volume of tweets. Also, a spike in tweets will lead to more people watching particular shows. The findings show that social media and television can work together to get more users and viewers. When it comes to increasing popularity, both mediums can be used concurrently to drive more people and gain huge following. The hashtag #Arrow for the new TV show ?Arrow? trended well after viewers of the hit sitcom resorted to Twitter to further share their opinions and comments on the episodes.

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