Hashtags have become one of the most used tools in social media, even to the point of replacing traditional URLs. Smart social media marketers include hashtags in their campaigns to increase user engagement and provide information to the target audience anytime.
There are guidelines on how to use hashtags to boost your online presence.
On Twitter, hashtags are frequently used to track and create online presence. Tweets with hashtags are shown to increase engagement rate by 100%. 92% of brand engagements are link clicks, 78% are retweets and 22% are replies.
There are three main advantages in using hashtags.
First is increasing your total follower count. Managing conversations properly and providing fresh and good quality content will help you gain new clients. Second is creating a good reputation on social media. Properly managing your topics will encourage people to join future campaigns and conversations. The third advantage is acquiring information. You can meet other experts in the field and exchange ideas.
Hashtag use can be monitored to determine the progress of brand campaigns such as Jaguar?s
#GoodToBeBad hashtag campaign.
Hashtags can also be used to start a contest, educate people, launch and monitor events such as
#SuperBowl, provide news and promote an advocacy. To ensure constant online presence with hashtags, keep these brief and specific. Talk about issues that the target audience are interested in.
Also use proper capitalization or numbers to make these easy to read and lead the right people into the conversation such as
#BestBuds, created by Budweiser.
Finally, you can improve your online presence by making new and better hashtags every time. Determine the success and development of past hashtags with the aid of actual responses from social media users, search engines, social analytics tools and hashtag apps.
Courtesy of Hashtags.org Analytics
Courtesy of Hashtags.org Analytics
Courtesy of Hashtags.org Analytics
