_ANNUITAS

Marketing Enablement requires assessing the marketing function within an organization, building the function with the tools, training and processes it needs to be successful, and implementing change within the organization to successfully execute marketing strategy.

This is about designing demand generation programs that are perpetual (i.e. "always on") so that the buyer can engage with the vendor according to their preferred cadence.

Demand Process uses data, analysis and buyer insight to ensure the demand generation program is finely tuned to maximize results and improve customer lifetime value.

Demand Generation is not lead generation. It is not social selling. It is not marketing automation. These are all components that may enable or be part of Demand Generation, but they are not what defines Demand Generation alone.

Demand Generation is a perpetual process that is both operationalized and optimized across multiple channels to Engage, Nurture and Convert both prospects and customers along their buying process. This process is designed to educate and qualify through the collaboration of marketing and sales activities with the goal of driving revenue and maximizing customer lifetime value.