amirjahroudi
 |
|
Definitions
created on October 22, 2014
Ethnic marketing is a precision marketing involving in-depth consumer knowledge:
?Know who your customers are by demographic and consumer behavior profile;
?Communicate with them through their cultural media/events/milestones/celebrations;
?Implement your strategies by utilizing a customized marketing mix tailored to suit customers' needs.
created on October 22, 2014
Ethnic marketing is a precision marketing involving in-depth consumer knowledge:
?Know who your customers are by demographic and consumer behavior profile;
?Communicate with them through their cultural media/events/milestones/celebrations;
?Implement your strategies by utilizing a customized marketing mix tailored to suit customers' needs.
