ciqstrategies
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Definitions
created on March 12, 2013
Customer intelligence (CI) is the process of gathering and analyzing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making. CIQ is critical to the success of customer-centric marketing.
created on March 12, 2013
Customer intelligence (CI) is the process of gathering and analyzing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making. CIQ is critical to the success of customer-centric marketing.
