copyblockcreate
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Definitions
created on March 10, 2016
Company stories told through diverse content pieces that are hyperlinked together.
created on March 9, 2016
A call out to include in a post when seeking white-paper writers.
created on March 9, 2016
A call out to people to read or view content that helps them develop white-paper writing skills.
created on March 9, 2016
It's the story that defines you and separates you from others. Whether a company or a person, it's what differentiates you.
created on March 4, 2016
Content that immerses the audience into the activities of a company's team members rather than marketing a product or service.
created on March 4, 2016
A content story that immerses readers into the way a company and its employees work.
created on March 4, 2016
An informational blog post that offers advice on improving digital content, content marketing, and content strategy.
created on March 4, 2016
Content that expands a company's story through the use of hyperlinks to other related content.
created on March 4, 2016
A company story told through a variety of pieces of digital content that are hyperlinked together. An example could be a blog post that reaches out to other related story-building content such as a video and an informational microsite.
created on March 4, 2016
Journalistic content that gives a behind-the-scenes look at the company and the company's team at work.
created on March 4, 2016
In content marketing, it's a journalistic style narrative that shows a company's team doing their work.

