Kim Roper
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Definitions
created on October 27, 2012
"Mom font" is text equivalent of the tongue-in-cheek "Mom voice" when the discussion has taken a turn for the childish (eg, "Don't make me use the Mom font!")
created on October 27, 2012
"Cheese and Whiskers" marketing approach, coined by Dean Jackson and promoted by Laura Betterly and Ryan Deiss. "Your customer is a mouse. He is either attracted to you and your marketing (if it is cheese-oriented) or he runs away from you at full speed if senses you have whiskers (as in you are a cat looking for a tasty meal ? HIM the customer)." --http://***
