thefuturesmith

Emergent strategy emerges over time as contexts and resources change and as intentions collide with changing business realities; it's what we learn along the way as opposed to a deliberate planning (deterministic) process.

Service for service exchange is the foundation of all economic value. Products do not and cannot hold or contain value. Their value is revealed only when put into service. Without applied service, products hold no value.

Refers to the concept that all real value (value-in-use or value-in-context) can only be co-created with the customer (or beneficiary) in service-for-service exchange. This is opposed to the idea that a firm creates or adds value in a "value stream" and then delivers accumulated value-in-exchange to a customer. Co-creation recognizes value can only be realized in the context of use. Value is not something one actor can create and deliver to another. When understood, this opens the mind to all manner of novel and innovative value co-creation opportunities.