How to Have Successful Twitter Parties

September 13, 2013
twitter partyTwitter parties are described as sponsored events on the social media platform wherein companies can introduce or share more information about new and existing products. Marketers generally create a hashtag to funnel all conversations pertaining to the topic, as well as continue to update online users about the benefits of supporting the brand. There are also effective ways to successful launch and host a Twitter party. A number of companies rely on a few techniques to generate more relevant followers.

1. Take advantage of the season or trend

Successful Twitter parties are generally hosted with perfect timing. For example, Stemilt Growers LLC featured the companies cherries just in time for the cherry season. It was a great opportunity for the company to feature their produce when people were actually interested and wanted to avail of such products. The company aimed to spread the word about their products by providing photos, recipes and other unique content pertinent to the subject matter. The hashtag #FreshStem was created in June 2013 and due to its success another party was held nearly three months after. In the September meet, #FreshStem generated as many as 2,900 tweets and made 4.9 million impressions online.

2. Partner with an expert

Aside from providing information from their own research and knowledge, Stemlit also forged relationships with other online experts to come up with the hashtag. The hashtag became the official venue where people can talk about their products and ask more questions. The target market continued to increase their knowledge about the particular product and also helped spread the word out for the company to automatically gain new followers. The Twitter party also featured contests and other interesting activities to maintain the trend.

3. Set the parameters

Be specific about the date, time and duration of the Twitter party. The event generally lasts 2 hours or so, depending on the size and people involved. It is best to do promotions a few weeks in advance to get more people to join. The hashtag should also be easy to read and understand. Choose words that describe the company or particular product well. When singer Susan Boyle intended to create a buzz about her upcoming album, her advertisers did not think much about the words to be used in the hashtag, thereby making the product the subject of ridicule within minutes of its release on the web.

4. Get customer information

Companies should have a landing site where they can easily gather information about the people who visit or participate. The information will be very helpful during evaluation so you can specifically point out the areas that need to be improved as well as the core strengths of the campaign that should be maintained in future ones. You can also distinguish between marketing on a local scale or using a nationwide approach. Many companies are now targeting customers locally since they discover that it is more effective in building long term relationships as well as addressing the pertinent needs and demands of the existing market.

5. Maintain the conversation

Constantly engage the people who join the Twitter party. Ask questions, provide rewards and incentives and encourage them to share related material. More followers will come when the trend becomes a rich source of good quality information. Also be wary of online attacks and stray comments that might put your reputation or company in bad light. Address the problem and find solutions immediately. The Twitter hashtag #VSFashionShow constantly keeps fans informed by showing behind-the-scenes photos and updates.

6. Acknowledge participants

After Twitter parties, whether successful or not, take the time to thank participants, especially those who contributed much to the conversations as well as have a huge following. These key individuals are important in expanding your network and giving you vital tips on how to improve future events online. Take the opportunity to join other Twitter parties and observe the methods used.

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