How To Lead The Social Media Race

February 27, 2013
Social media has become a dominant force on the internet and is no longer just used for casual purposes. Giant corporations and small-scale businesses tapped into the potential of social media tools and platforms to gain access to important updates, as well as share information that will catapult their potential to new ground. Marketers should always understand the importance of great quality content if they wish to improve the way people respond to their offers and posts.

Leading the Race

There are three main factors that every social media group aims to achieve, namely reach, adoption and performance. When it comes to reach, Facebook is number one with a global audience number one billion monthly active users. The number two spot goes to YouTube with 800 million users while Twitter and Instagram have 200 million monthly followers each. In 2012, B2Bs and B2Cs were still vying for Facebook to take the top spot. Currently, Facebook also wins when it comes to premium leads. However, Twitter and Instagram are quickly going up the ranks, as well. There are also rising stars such as Google+ and Pinterest. Based on the results and other studies conducted by social media experts and analytics groups, Facebook and Twitter are two of the most powerful social media networks available on the internet. There is currently an ongoing battle between the two companies as Facebook went public and closed off former online connections with Twitter and the latter responded by acquiring new features and offering online ads to strengthen its hold on the market. The race is expected to be tight between the two companies in the next few years.

The Keys to Success

Social media networks need to focus on a number of key techniques that will boost their operationsm, as well as keep them visible to a wide range of audience across the globe. SEO or search engine optimization is still one of the most important approaches which will bring companies much needed traffic and improve visibility. Social engagement and advertising are other options that will involve the use of paid or free ads to target social media users. Content syndication and information dissemination are other traditional approaches that will lead people to refer to certain groups as true experts in the field. Social media users should be able to relate well with the network and experts online. They should also update issues regularly and offer a wide array of media content and information that users can use over time and keep referring back to. Having key individuals who are highly influential and can offer help and support to other online users is also a considerable asset. Networks should get feedback from customers and continue boosting their efforts.

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