Tom Durby

Member sinceAugust 15, 2012
Articles101 articles authored


Twitter Marketing 101: What Does It Take For A Hashtag To Trend?

While some Twitter users are very successful at making well-trending hashtags, this doesn't mean you cannot do the same for your own campaign. Here's how you can make it happen.
posted on June 23, 2014

100,000 Followers? They May Have Been Bought!

Many social media users are still unaware that not every seemingly popular user has real followers.
posted on May 12, 2014

How To Build Social Media Buzz For Your Live Event

Getting the relevant individuals to become part of the live event will determine the success of the entire campaign
posted on April 14, 2014

Why Companies Should Adopt Hashtag Marketing

In this day and age of social media the business that does not ride on will be a business that is left behind.
posted on February 27, 2014

Teach Your Mom (And Any Novice) How to Use Twitter

How do you teach ground-zero beginners how to use Twitter?
posted on February 21, 2014

6 Ways To Make Your Hashtag Stand Out

In this era of paid hashtag promotions, it would simply be a waste of resources if you don't do it right the first time.
posted on February 6, 2014

5 Things You Should Know About Using Facebook Hashtags

Since its first use in 2007, hashtags have become one of the most useful tools in social media. This article includes 5 must-know attributes of Facebook hashtags.
posted on January 23, 2014

Business And Instagram: How To Make It Work

Instagram is a highly visual platform and it is up to you, the business owner, to make sure your account's appeal lingers.
posted on December 20, 2013

How Travel Businesses Can Influence Customers More On Social Media

As today's traveler gets more Internet savvy, those in the journey business bring their A-game to social media.
posted on December 5, 2013

#SorryNotSorry: 3 Reasons Why It Will Always Trend

There are trends that go on for a very long time. See why.
posted on November 7, 2013

Confused About #Hashtags? Let?s Set Things Straight

Do you know what hashtags are and what they do? This is a good place to start.
posted on October 24, 2013

8 Social Media Blunders Entrepreneurs Make

You may already have a successful business model, but is your social media strategy leveling up?
posted on October 16, 2013

Twitter for Employers and Job Seekers

If you play your tweets right, you can get the best people through Twitter.
posted on October 11, 2013

5 Things That Fire Up Trolls and What You Should Do About Them

Trolls, when handled the right way, can actually be turned toward your favor.
posted on October 2, 2013

How to Have Successful Twitter Parties

What are the elements of a successful Twitter party?
posted on September 13, 2013

Why Bother With Related Hashtags?

Discover your hashtag's potential to expand by finding out who its most popular cousins are.
posted on September 9, 2013

Why Twitter Location Marketing Matters

When it comes to marketing on the world's largest social media community, location targeting may go farther than simply setting a national campaign.
posted on September 5, 2013

5 Steps to Making a Powerful, Trending Hashtag

Getting a hashtag to trend is not just about a witty name, it's also about promotion and tracking.
posted on August 26, 2013

Why #WordsThatOffendLiberals Is Trending

The long battle between conservatives and liberals reached another high by trending well on Twitter recently with the hashtag #WordsThatOffendLiberals.
posted on August 20, 2013

What SoLoMo Means And Why You Should Care

Despite the ongoing debate over its use, SoLoMo seems to prove itself beneficial to social media strategists.
posted on August 13, 2013

How to Bridge the Social Media and CRM Difference

Successful customer service on social media starts with the right understanding of the market and the environment where it moves.
posted on August 12, 2013

The Highs and Lows of Live-Tweeting

Live tweeting important events can get you noticed, no doubt, but how careful should you be with your 140 characters?
posted on August 2, 2013

10 Social Media Movers To Follow in 2013

For an enriching Twitter experience, these accounts should be on your 'Following' list.
posted on July 10, 2013

New To Hashtags? 7 Things You Should Know

Hashtag sare powerful tools that may backfire if not done right. Here are 7 things you should know before starting one.
posted on June 14, 2013

Why Do You Need To Track Engagement on Social Media?

So you've got a lot of followers and people are using your hashtags. Why does it matter? Here's why.
posted on June 13, 2013

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