Vanessa Doctor

You may have a trending hashtag, but do you know how well it is actually doing and how the public is receiving it?

You may have a trending hashtag -- but is it reaching your target market?

The health sector can greatly benefit from engaging social media analytics tools to spread awareness and monitor reach.

Promoted hashtags are a good investment -- but they might not always work.

Twitter is a great place to learn a lot of things in real time, but most of these are information you DON'T need. Here's how to clean up.

There are a number of signs to watch out for which show that you might be experiencing social media overload. There are also relative approaches that will adequately help you cope with the effects.

Analytics tools will tell you how your hashtag is faring against your competition.

Hashtags are powerful business tools. Here's how to make sure they work.

To understand the kinds of hashtags that do work, check out these hashtags that flopped.

On social media, it's not enough that you have an account. Your presence should be strong enough to convert viewers into actual buyers.

Nowadays, social media is the go-to channel if you want your event to reach the most people in the fastest time.

Social media networks are full of potential and current customers that businesses need to target better. Here's how you can apply strategies on Twitter.

As social communication evolves, the world's wealthy are looking at the likes of Twitter and LinkedIn to guide them through financial decisions.

Want to know all about retweets (RTs)? Here's a no-nonsense guide.

Twitter is such a vast, public space and anyone can know what you're doing. Here's how to shield yourself and protect your privacy.

How you respond to clients on Twitter matters.

Beyond marketing, social media can do more to improve the way we connect with others online.

Getting noticed on LinkedIn means building a solid social media brand for yourself.

To keep your followers (and customers), you have to communicate and engage.

At a time technology is king, a social media strategy is a must for any business.

Is your online habit too strong that it's becoming an addiction?

Hashtag analytics help you determine if your social media campaign is working or not. Here's what tracking tools can do for you.

People appreciate a visually appealing marketing approach. By incorporating your social media strategy with YouTube, you reach out to a wider audience.

You can increase workplace productivity by incorporating social media use. Here's how to engage your employees.

It's okay to be friends with your boss on social networks -- but at what cost?