Vanessa Doctor

How your Twitter bio looks is just as important as your posts and update schedules. Here's how to make a very good first impression.

Learn more about why your hashtags may not be working.

Too many or too few tweets?

Play your characters right and your followers could turn into your clients.

How much power can a hashtag wield, really?

You can stop trolls from even thinking about sabotaging your hashtag.

Here's how to find out how many used your hashtag in the past weeks.

How can small businesses reach high volume engagement with a branded hashtag? See how the masters did it.

Why are photos relevant to your social media campaign?

Who are your biggest fans on Twitter? Here's how to find out.

How well did your hashtag perform? Measure it in numbers.

You have thousands of followers -- but are they really interested in what you're posting?

Placing hashtags on television shows and ads has proven to be a smart marketing strategy. Here's how the successful ones did it.

You keep tweeting, but nobody's following. Here are the reasons why.

Unsure where to start with your hashtag? This don'ts list should set you up firmly from the start.

Twitter chats are some of the most casual platforms where real business can arise. Here's how to maximize your involvement.

To ensure the success of the event hashtag, here are some of the common approaches that expert marketers use to engage with users more.

A promoted hashtag will only be as effective as the team or individual preparing it. Here's where some of the top brands failed.

The opening of 2014 should jumpstart your social media strategy. Here's where -- and how -- you can start.

Because it's the new year, it's time to hit that refresh button. Here's how to tie your campaign with the hype coming with the turn of the year.

Here are three important questions to ask before you go on your way to crafting that perfect trending hashtag.

How do you know if your tweet was seen by many? How was it received? Here's how.

Your most active followers can become your staunchest advocates. Here's how to do it.

How to be above the rest on social media.

Spam isn't all bad. Here's how to be visible on Twitter without inviting suspicion.