Is Micro Video-Sharing Next For Twitter?

October 10, 2012
Online micro-blogging giant Twitter has purchased Vine, a video-sharing start-up launched just months ago, setting expectations that the company may be expanding its reach to include videos soon, people close to the matter reveal. Vine is a company located in New York. It was created in June 2012 and online users are still expecting it to be available to the public soon. Yes, Vine has yet to be launched and Twitter has gotten to it early. There are discussions that Vine might be available as a standalone service. The landing page of the video-sharing start-up shares how it is ideal to take and share videos using the iPhone. It focuses more on short video clips lasting only a few seconds each. Twitter has yet to issue an official statement on the new acquisition. The video presentations offered on Vine are unique, compared to traditional video applications used in mobile devices or a computer. When recording videos via smartphone, the camera takes a single continuous shot. Vine lets users take punctuated videos. The snips are recorded on video and then the platform will automatically create a fuller cut using the various short recordings. The idea is great especially for individuals who do not like to spend more than a few minutes per video. It is also quite similar to the idea of short messaging applied on Twitter, wherein users can only post messages with a maximum of 140 characters. Vine?s landing page indicates: ?Vine is the best way to capture and share video on your iPhone. No editing. No rendering. No post-production. Video has never been this fun.? It continues: ?We?re not ready for you yet, but we will be soon. Sign up below to be notified when Vine is released.? People looking forward to the big launch can enter their email addresses and get quick news as soon as the new application launches. Vine was founded by Dominik Hoffman and Colin Kroll, with funders including RRE, SV Angel, IAC's High Line Venture Partners and David Tisch. AllThingsD reports that the total investment for the project was about $1 million. Twitter is currently going through continuous improvements within the site. The video-hosting service seems to be a compatible approach that will solidify Twitter?s position in the social media industry even more.

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