Michelle Obama Opens Second and Official Account

Political groups recognized the power of social media in driving throngs of people to support their campaigns, which explains why both the Republican and Democratic parties heavily invested in Promoted Tweets in the recent presidential elections. Recently, US First Lady Michelle Obama, a self-confessed social media enthusiast, opened her second Twitter account with the handle @FLOTUS. The account name stands for First Lady of the United States. It was made in lieu of her birthday as a means of communicating to all her supporters and other individuals who wish to address her office. Her first account, @MichelleObama, is known to be the Twitter account created by Barack Obama?s team during the start of the presidential campaign, while the new one created on January 17, 2013 will be her official account.

Michelle?s first account now has over 2.6 million followers, while the recently introduced one already has almost 70,000 as of this writing. The FLOTUS account first tweeted:

The account will be managed by Michelle?s staff, with the First Lady occasionally tweeting personally. In the past several months, several global leaders have created their own Twitter accounts to promote their campaigns and provide vital information to concerned citizens. Here's how many impressions the hashtag #Flotus has had so far, shooting up on the day it was launched.

Barack Obama (@BarackObama) and Joe Biden (@JoeBiden) are also avid social media users and are very active in forwarding information to Americans so that the people can effect change by indicating their own ideas and sentiments to move Congress.