#AMAs Bring Social Media Alive: Hashtags That Trended

November 27, 2013
The highly awaited #AMAs or American Music Awards was held on November 23, 2013 at the Nokia Theatre in Los Angeles. This is the 41st event of the annual show, featuring rapper Pitbull as host. As expected, this year's show was packed with stars and performances arguably too awesome to put into words. Many of the performers were not really new to the whole AMA scene, but each year the audience is treated to stellar showcases that preserve the AMAs' reputation as the biggest event in the global music industry. And because everybody is now into social media, the hashtags that came with the event and each performance were aplenty. Lady Gaga and R Kelly performed the song "Do What U Want," leading hashtags #LadyGaga became a top trending topic in the US for a while, supported by #DoWhatUWant, which didn't trend as well but gained a lot of attention nonetheless. Gaga's and R Kelly's performance mimicked JFK and Marilyn Monroe at the White House oval so a huge discussion online was not a surprise. Here's how the hashtags fared against each other. Miley Cyrus, after a controversial performance at the VMAs just a few months back was not to be outdone, performing her hit song "Wrecking Ball." This time, however, she was much less provocative, leading once again to a lengthy discussion online that also reached trending status. The hashtag #WreckingBall trended well in the US as fans continue to rave about her. TLC and Lil Mama also returns to the stage and performed the 90s hit song ?Waterfalls?. The hashtag #Waterfalls trended on Twitter as fans discuss the best songs and performances of the three-woman group in the past. Imagine Dragons also performed ?Demons? and ?Radioactive? with the hashtags #ImagineDragons and #Radioactive trending well on social media networks. Another great performance was by Katy Perry, who sang ?Unconditionally? wearing a geisha outfit. The hashtag #Unconditionally was trending well on Twitter as fans continue to compare her new releases with best-selling hits in her last album. There were also other exciting performances by Jennifer Lopez, Pitbull and Ke$ha and Kendrick Lamar. British boyband One Direction, Rihanna and Justin Timberlake also performed. To summarize, among the hashtags we mentioned, #LadyGaga appeared to the most discussed with 25,500 tweets, next to the general event hashtag #AMAs, which generated a whopping 2.64 million tweets. Many of the hashtags talked about the results of the 2013 AMAs. Fans also shared their reactions on each performance and picked who they thought was the best performer for the night.

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