Company executives immediately take on a more dynamic role when speaking to their firm’s target market — especially on Twitter, where the environment leans toward the informal.
Senior managers become huge representatives of their brand. With the discovery of more interactive benefits and other rewards that come with marketing online, executives still have the responsibility to deal with their clients using the proper (and traditionally known) methods.
Although there are advantages to the social media approaches, the informality can also pose huge risks on the company and related brands if proper business channels are not maintained.
Being exposed and directly interacting with the customers as an executive or officer of the company will make you more vulnerable to the public, but some actually manage to get closer to clients and increase brand awareness.
As a result, the company enjoys regular income and a better reputation. Here are seven smart habits of successful executives on Twitter.
Executives understand that their company should maintain a good reputation by consistently delivering value to customers. As an executive or CEO, it’s best to show through Twitter that you are truly passionate about everything that the brand stands for. The brand will stay long in the business if corporate leaders themselves embody the promises.
Too many online marketers make the mistake of selling goods on Twitter as if it were an online marketplace. The best executives will get in touch with current and potential customers by conversing with them in a more professional manner.
This shows that the company is actually mindful of what and how the offerings can benefit the customer, instead of just aiming for a quick sale. Executives can talk about the objectives of their company and what it strives for. You should learn how to share the ideals and principles that run the company to allow people to understand it better.
Twitter followers should be able to communicate with you or view your posts in a more personal way. The idea is to show that there’s a real person behind the tweets who does both professional and casual activities. Executives should learn how to properly shift from one mood to the next, depending on the time of the week and demands of the business. The company will successfully establish rapport and gain the trust of customers if the target market views the executive as a real person and not some automated program that puts out generic posts.
On Twitter, users are only allowed to post up to a maximum of 140 characters. Good corporate executives are able to make the most out of these micro-posts by sharing and tweeting in terms and statements that followers can easily understand and relate with.
The goal of an effective executive on Twitter is not to sell and market but to build good working relationships. The primary approach involves creating an interactive community that will put the company in good standing with customers because the people actually trust the leader behind the tweets. This means learning how to share posts that actually matter and staying visible to the target market by tweeting a few times each week or day. The idea is to show how you can be approached and can provide support on different matters regardless of the time and day.
Executives on Twitter should also be aware of the recent developments and new enhancements within the industry that will make their presence more dynamic and interactive for online followers.
Successful CEOs on Twitter also know the value of posting related and interesting images in a same way that would entice their community to engage. A great way to say a lot with less is posting photos. The pictures do not necessarily have to be products or the company logo. These can include casual and daily activities that show a more personal side of the executive and company. Feel free to post pictures of popular events, such as concerts and tournaments. Followers can easily relate with these and put the company in a very advantageous position.
Executives on Twitter should not assume a top-honcho face if they want to gain followers and truly engage with present clients and potential customers. Remember, because you are the head of your company, so do you have a larger responsibility to represent it well on such an informal space as Twitter.
For a quick run-through of do’s and don’t’s on the Twitterverse, read ‘Twitter Etiquette‘.