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7 Golden Rules On Live Tweeting

November 15, 2012
Live tweeting is a great way to gain more followers on Twitter. Follow these seven golden rules and learn how to conduct yourself properly to boost your reputation online. Live tweeting?is one of the most reliable and convenient ways to get quick news on major events and other important issues as they happen. If you?re planning to do a live tweet, you have to be familiar with the basic guidelines, as well as read the policies and rules on Twitter to be regarded as a safe and reputable source. Knowing the right information and knowing how to direct it to the right parties is vital.

1. Proper timing.

The live tweet should be done efficiently, in the sense that you provide the necessary information in the most concise way as it is happening. Many marketers will quickly establish their reputation by being the first to provide the news and giving accurate information within a reasonable amount of time from an event. It is equally important to determine if there are other existing hashtags and live tweets that are covering the same issue or happening. Use keywords that will make the posts easy to locate and be sure that the content do not merely repeat what is already available in other sites.

2. Care for the audience.

Although you might be promoting an event or issue, you should strike the proper balance between information and attitude so other users will see you as a relevant and dependable source. The posts should not be considered by your audience simply as a way of self-promotion. Direct the attention to your followers and provide a number of add-ons that they can enjoy, like a quote or a photo.

3. Post updates.

It is necessary to provide relevant updates regarding the event within a reasonable amount of time. Tweets can be frequent, as long as these pertain to the general subject. Otherwise, you might be regarded by potential followers as a spammer. Also, reply to queries and concerns at least within 5 minutes to get your readers engaged.

4. Build your online personality.

Make it seem as if your audience is discussing with a real person?and not merely a computer or generic salesperson who intends to make a quick sale. Put casual but associated tweets and share photos that will spark their interest. The tone of the posts can also include humor. The account will seem more approachable by creating a positive personality that is willing to answer questions and get into a conversation.

5. Use hashtags.

Hashtags?will help bring in the right people to the conversation. These individuals will be more than glad to have found relevant topics to learn. Use the hashtag of the conference and another one related to the subject. You can check how many people are interested in a specific hashtag version by running it through analytics. For example, if you're tweeting about a Christmas-related event happening on November 14 at 2:00 PM , your supporting hashtag may be either #Christmas or #Xmas. By running both through analytics, you'll see that using #Christmas with your event's tag while you live tweet will give it better exposure and readership. However, avoid using too many hashtags or using too many keywords when tweeting. Also refrain from using highly identical keywords for hashtags and search for existing ones before you make your own. You can find out if a hashtag already exists by checking our dictionary.

6. Focus.

Always indicate the highlights and most important pieces of information that your target audience wish to know about when live tweeting. You will save time and effort by doing so and be regarded as a rich and relevant source of information. Also interact with the audience as needed and be open to feedback and other potential concerns. Keep exchanges within the topic always.

7. Respect other users online.

The tweets you provide should be unbiased and factual. It would be risky to share your opinions online and providing messages that turn out to be offensive to certain groups or individuals. Be mindful of the policies and guidelines on Twitter and make sure that the contents of your posts and account do not mislead or misrepresent.

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