Using hashtag analytics to gauge user sentiment to determine which team, the public at large, hopes to win this year's NBA Finals.
Every Thursday, social media gives everybody a chance to share some memories and favorite moments with #tbt.
The celebration of St. Valentine's appreciation for love has inspired this annual tradition. Now #ValentinesDay is a way for many to celebrate their loved ones.
Just before Valentine's Day, social media sees #WhatIsLoveIn4Words appear which allows people to share their idea of what true love would look like.
From Chicago deep dishes to New York brick ovens, there are too many styles of pizza to not celebrate #NationalPizzaDay with social media.
Modifying book titles has become a pretty popular idea for hashtag games. #RedNeckABook is another good example of the fun ideas social media has for these games.
Weddings are typically a time for celebrating a couple's love. This can also be a very good time to #RuinAWeddingIn5Words, thanks to ideas among social media.
Almost every winter the Northeastern United States receives substantial amounts of snowfall. News of the #BlizzardOf2015 spread across social media.
History is never-ending, and neither is the trend of #tbt. With such an interesting world, social media has plenty of memories to share with friends and followers.
Twitter is getting better at coming up with diverse Twitter games. This week saw plenty of participation in the use of #MyLastWordsIn5Words which was much more developed than most other recent Twitter games.
Every Friday, Twitter users reach out to gain more followers (hence #FF Follow Friday). This week's rendition of the hashtag has shown a significant increase in its use.
At the start of the week, most hashtags are found to be about gaining new followers and friends across social media with hashtags such as #TeamFollowBack.
It's #Christmas, and social media is having a huge celebration, allowing people to share their own #Christmas with others with a simple hashtag.
With Christmas upon us, those celebrating share their special moments from this important holiday with social media.
With Christmas practically upon it, the city of #Chicago starts trending thanks to the hundreds of events going on to celebrate with the millions of citizens.
December 21st - the shortest day of the year, social media decides to also name it #ShortGirlAppreciationDay. Light humor gives a distraction from other events.
In this Twitter game, participants use #XMasAMovie to incorporate the Christmas theme into the title of an ordinary movie.
After a hostage situation erupted in Sydney, social media developed the #PrayForSydney hashtag to unite people in prayer over the individuals in the situation.
The reborn annual show, #TheGameAwards, aims to showcase the year's best and next year's brightest in the gaming industry.
There are always some fun "National" days, but who would want to miss out on #NationalCookieDay? Social media shows off recipes, displays, and cookie stories.
The Season of Giving has brought the always-trending hashtag #Giveaway to spike higher than usual.
With the Christmas Season already here, Twitter whips up a fun game to get the celebration started using the hashtag #XmasListIn3Words.
The start of this year's biggest shopping season didn't show much difference from the last few. Door-busters weren't the only things found around social media.
One of America's most traditional holidays, #Thanksgiving is the perfect day for social media users to express what they are most thankful for.
This Woman Crush Wednesday (#wcw), people show off their significant friends, family members, and inspirational celebrities to the world.