So You?ve Created A Hashtag: Now What?

February 7, 2013
A hashtag is one of the most effective and FREE tools available on Twitter to use for any marketing purpose. One of your main objectives is to guarantee that the hashtag trends well on the social micro-blogging site so you can further promote your business and encourage target customers to avail of your products and services. There are a number of rules to apply when starting and running a hashtag. You can boost income and reputation with the proper approaches. Here are some tips on how to properly maintain a good hashtag.

1. Find the right people to manage the hashtag.

You can choose to administer and manage the hashtag on your own or assign a few others who will maintain proper operations. The hashtag has to stay within the limitations of the topic or else people will easily get confused on what it is about. You can also focus more on your company and brand by properly managing the account. The operators are responsible for using other tools like retweeting and tagging. You should also check that conversations and issues stay within topics. The moderators should answer questions within a reasonable period of time.

2. Invite more people.

Invite others to join the hashtag by tagging them or sending them a private message. There are key Twitter users who can provide vital and relevant information to bring in more interested parties. The idea is to also gain more followers via the key users who command a huge following online. If you target the best and most relevant individuals pertaining to your company and campaign, you can quickly gain more followers as well as keep the hashtag trending well.

3. Provide unique content.

Content is one of the most essential elements in a successful hashtag. The information you provide should be fresh and unique from others online. Even before you create a hashtag, you need to search for other existing hashtags that may be discussing the same event or topic. You should create a distinction between your hashtag and the ones created by competitors. Be sure to post regularly and give interesting and helpful information. Feel free to add links and other media files to grab attention.

4. Run a contest.

After coming up with a hashtag, ignite the interest of potential customers by starting a contest. A great idea would be to invite people to take photos of themselves using your product or visiting your shop. The best photo would be awarded with a prize or reward. Make sure you ask people to retweet your post or tag you in their photos to bring in more relevant customers.

5. Monitor and adjust.

Over the next few days or weeks, check how well your hashtag is doing by monitoring the tweet frequency and checking how many people have recently joined the conversation. Hashtags can last a few days or weeks. Make the necessary adjustments and guide the people to a meaningful exchange to keep the hashtag trending well. If you maintain the hashtag properly, you can boost your marketing efforts and bring in more followers and income for your company.

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